Do you hear that? It’s the death knell for SodaStream and other at-home cold beverage systems…
Coca-Cola announced yesterday that it is purchasing approximately a 10% stake in the Green Mountain Coffee Roasting (GMCR) company. Why does that impact SodaStream? Part of the the partnership between the two beverage companies is their plan to “cooperate to bring the Keurig Cold™ beverage system to consumers around the world.” Right now, GMCR produces […]