Logitech updates logo and adds new Logi branded products

logi

Since Bracken Darrell took over leadership of Logitech back in 2013, the company has been steering from a tech focused company into a design company. Today Logitech announces their brand transformation which includes a new logo and a brand label called Logi. Their goal is to branch out from mainly offering only PC accessories into a company who offers products for a variety of everyday uses. Pair that with bright colors and fresh designs and you have what hopes to be an exciting new path. For more info visit Logitech.com

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4 comments… add one
  • Andrew Baker July 8, 2015, 5:21 pm

    Bad move Logitech, you have a universally known logo. People are more likely to see the logo and think “cheap Chinese knock off”

  • Robert van Weersch July 9, 2015, 1:50 am

    It reminds me a bit of the logo of one of my previous employers, Logica:
    http://goodlogo.com/images/logos/logica_logo_3014.gif

  • Ted A July 9, 2015, 9:35 am

    It screams incompetence. That G thing looks like sloppy printing, lack of proofreading and no concern for quality.

    • Andrew Baker July 9, 2015, 11:13 am

      I agree it does look like a printing glitch.

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