Or time is at least “etched” on the face of this clock. The Etch Clock has a dark peacock-blue elastomer face that displays the time with numerals that appear to have been chiseled into its surface. Using patent-pending technology, the surface reconfigures itself with each time update. The 16″ x 16″ x 2.5″ Etch Clock and its aluminum bezel can be hung on a wall or can stand on a tabletop.
Using the app (iOS and Android), you can set the clock to display 12- or 24-hour time. You can also have the clock wipe to a smooth surface every 30 seconds before displaying the updated time, and you can have it do the wipe/update only when it senses sound or movement.
The Etch Clock is serious artwork, and its price reflects that. The MoMA Design Store sells the clock for $1950.00 or $1755.00 for MoMA members.