Smart phones seem to be the camera most frequently used these days.  Many of them have weak flashes that don’t do as good a job illuminating your subject as you’d like.  The Pocket Reflector, available from Photojojo, is a portable light reflector that directs extra light onto your subject for a better photo.  It folds up into a 5″ pouch that’s small enough to fit in a pocket or bag, and it unfurls into a 12″ circle.  One side is silver, to reflect bright, concentrated light for a spotlight effect; the other side is white, for a a more diffuse, natural looking effect.  It’s $15 at Photojojo.
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as a person who makes a living taking pictures, i’d like to add that the item you mention is even MORE useful blocking the sunlight over someone – putting the face in full shade – to reduce the shadows on the face.
@joel perlish Thanks for the useful tip!