Netflix CEO, Reed Hastings announced that the plans to split their DVD distribution business into a separate company (Qwikster) has been cancelled because of customer feedback. While I’d love to believe that the many emails and articles like this one were the reason for the reconciliation I believe it may also have involved Amazon’s recent activities.
Perhaps, someone at Netflix asked that all important question, “Why are we going to spend hundreds of thousands of dollars, de-value our brand and disrupt a successful operation?”
There was no logical answer and Mr. Hastings has elected to change his mind. I guess that’s just a CEO’s prerogative.
Whatever the reason…one website, one search, and a lot more than one happy customer!