Barbie Goes Geek

Geek Barbie

Computer Software Engineer Barbie. Mattel's 126th Career Choice for Barbie aimed at encouraging young girls to consider the computer industry as a career. Photo by

Computer Software Engineer Barbie is officially Barbie’s 126th Career Choice. Whoda thunk it?   Barbie, that iconic symbol of glamour and the impossible figure (and wardrobe) is now a nerd.  Yes, tech fans, Barbie  the doll by Mattel, is now a geek.   In order to celebrate Barbie’s 125th career choice (mid life crisis anyone?), Mattel sponsored a Vote For Barbie’s Next Career campaign on their website in effort, ostensibly, to motivate young female minds towards career goals outside of being a fabulously dressed, pimped out car ridin’ glamour girl with the same “out of the spotlight” boyfriend, Ken.

To this end, voters voted and the word was heard.   Almost.   Instead of Barbie’s 125th Career choice, Mattel is releasing two career dolls that will reflect the voters’ responses.

Aimed at recruiting more females into the computer industry, Mattel has made Barbie (remember, this is a doll that has held jobs like Chief Surgeon, Airline Pilot, Army Medic and an Astronaut) a computer cubicle dweller.   Barbie is outfitted with a pink (naturally) Blackberry, aqua blue Bluetooth headset, hot pink nerdy reading glasses and  a pink laptop (maybe just a hair larger than my netbook) that (don’t say I didn’t warn you) runs Linux.   Yes, Mattel has certainly done their homework.  Obviously gleaning clues from whatever Nerdery they visited, they’ve outfitted Barbie in a cramped cubicle (replete with a picture of Ken) and a fashionable ensemble completely out of step with the togs that your average and sundry computer software engineer  sports these days.  But while Barbie’s ensemble IS fashion forward, she continues to pay homage to the Geek:  her blouse sports binary code all over it.

Sporting binary code fashion and To Die For reading glasses, Geek Barbie's laptop runs Linux. Photo by BBC News Magazine

Computer Software Engineer Barbie is Barbie’s 126th Career Choice.  This was the Most Popular Career Choice voted in by all kinds of moms, grandmoms and who knows who else.  But.   Mattel does collect demographic information because the Girls’ Most Popular Career Choice?  TV News Anchor Barbie which is the 125th Career Choice.   Which one will you get for your daughter?

[First photo courtesy of]

Posted in: Geek Toys, Kid Gadgets, News
{ 9 comments… add one }
  • andix February 16, 2010, 4:33 pm

    let’s not insult techies worldwide.

    flying pig trainer would’ve been a more appropriate career for the plastic blonde.

    hopefully in the next incarnation. um, in-plastic-nation I meant.

  • Elizabeth Daugherty February 16, 2010, 5:33 pm

    Oh come on! Every occupation has been represented by Barbie but the geeks have gone unnoticed. This is a fabulous affirmation to honor the Nerd.

  • Ben February 16, 2010, 8:56 pm

    I think this is great for girls and geeks. Mattel has brought Barbie a long way from the talking Barbie that actually said “Math is hard”. It can’t hurt the linux image by having it on her laptop either.

  • Church February 17, 2010, 9:38 am

    She needs a Three Wolf Moon t-shirt and a can of Mountain Dew.

  • wls February 17, 2010, 8:19 pm

    But for a Barbie she is practically flat chested.
    She actually is.

  • Philip from Australia February 17, 2010, 9:27 pm

    Could they have not waited 2 careers, and made this one the 128th career? THERE would have been geek cred.

  • andy chen February 18, 2010, 1:31 pm

    I was thinking a “I read your email” t-shirt!

  • Lucy March 20, 2010, 7:12 am

    Nice that Mattel created new Barbie’s look! Hope it’s to support women in IT professions! I am a girl and my profession is Computer Software Engeneer. Sometimes it’s so hard to work and argue with men

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