WeWood is a company based out of Los Angeles with an idea originally stemming from Italy–to create an organic, completely natural watch inspired by the rooted but reaching power of a tree. The resulting product, judging from their catalog, is just as much art as functional watch. They currently offer two basic types of watch face– standard analogue and chronograph, each weighing in at only about 1.5 ounces. No stains or other toxins are used to alter the natural color and grain of the wood, so they are hypoallergenic– but only splash resistant, not water proof. The wood used comes from flooring scraps and include the colors/trees: beige (Maple), black (Ebony), brown (Red Wing Celtis), and army green (Guaiaco). WeWood is also partnered with American Forests and for every watch sold, a tree is planted as part of the Global ReLeaf effort. The watches are available through the WeWood website with prices ranging from $119 for the analogue varieties to $139 for the chronograph.
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