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Finally! A tablet simple enough for even a woman to use!

on March 19, 2013 12:00 pm

ePad FemmeHave you seen the all the news items about the ePad Femme from Eurostar Group?  (Scroll down to their February 14, 2013 entry for the announcement.)  All the news sites have articles about it.  You can’t swing a string of pearls without hitting one.  It’s a tablet designed just for women, and even June Cleaver would have found it inadequate.  If you’ll inspect the image (click it for a bigger view), you’ll notice there are four apps for fitness and weight, one for clothing sizes, one for perfume, three for recipes, and two for shopping.  There’s also something called “Women’s Log”, which I’d guess is a journal file so we can document our hopes and dreams of what we will find in the grocery store tomorrow.  Little ladies shouldn’t – and perhaps can’t – understand more than that, at least in the eyes of whoever put this thing together.

Come on!  If you’re going to design something for women, at least think about what they may need and want.  Some might want a recipe app, but I think one might suffice.  Some want fitness apps, but they probably won’t represent 40% of all the apps they have loaded up.  What about a calendar?  I’m sure a lot of women at least keep the family calendar to make sure everyone is where they are supposed to be.  What about a reading app, or a magazine app, or a cheap gasoline finder app, or a GPS or maps app, or email, or a web browser?  What about letting us decide for ourselves what we want on our tablet?  It sounds like every tablet on the market could meet these needs, except for the ePad Femme.

To answer my own question I asked when I first started writing for The Gadgeteer – no, gadgets aren’t just for guys.  Some of us may want a slightly prettier case to carry them in, but that’s a matter of style, not function.

Women don’t need special, dumbed-down versions of tech gear. Women are capable of flying commercial airplanes, serving in the military, performing life-saving surgeries, working as chemists, biologists, and physicists delving into the mysteries of the universe and life… We’re able to grasp the concept of computers, tablets, and smartphones.  Heck, that’s small potatoes for us – and not the kind you’ll find in the grocery app.

Comments

  1. 1
    Ted Allen says:

    what about the app to keep track of your pink beer
    http://www.thefrisky.com/2011-07-27/pink-beer-will-be-the-favorite-of-girly-girl-drunks-everywhere/

    I don’t think I want to show this to either my wife or my daughter!

  2. 2
    Lynn Lopez says:

    WOW, that is enough to make me want to never look at anything made by that company ever!!

  3. 3
    andix says:

    All it needs now is the Cosmopolitan app for all the articles about sex tips, ever.

  4. 4
    Drew Baker says:

    I saw the title of this, and didn’t realize it was tongue in cheek. I was about ready to be offended on here. I have a friend (female) that would lodge this tablet so far up the designers keister, he couldn’t even get a decent wifi signal on it.

  5. 5
    Julie says:

    @Drew Too funny ;)

  6. 6
    Janet Cloninger says:

    @Drew When I first heard about this thing, my attitude was more “epad in the keister”, too. I had to calm down a while before I could write about it.

  7. 7

    “You can’t swing a string of pearls without hitting one.” OMG that is great! haha!

    Argh, marketing/devices like this just irk me so much. Just like the gender specific happy meals through McDonald’s. Companies need to stop gender-izing things!

    How about Samsung with their sexist Galaxy S 4 presentation? Shocking.

  8. 8
    Priswell says:

    >>I have a friend (female) that would lodge this tablet so far up the designers keister, he couldn’t even get a decent wifi signal on it.<<

    I would welcome that opportunity.

  9. 9
    Drew Baker says:

    Ahh and there is the friend.

  10. 10
    Mark says:

    Does it come with a burka case so you can take it out in public?

  11. 11
    Martin says:

    “Women are capable of flying commercial airplanes, serving in the military, performing life-saving surgeries, working as chemists [...]”

    It’s true! Women are even allowed to vote these days. *shakes head in disbelief*

    (Kidding! :-P )

  12. 12
    David says:

    But April Fools Day isn’t here yet!

  13. 13
    Janet Cloninger says:

    @David Wrong holiday, my friend! They thought this sucker would be the perfect Valentine’s gift for the little lady.

  14. 14
    Bob DeLoyd says:

    I am so glad that Ian didn’t post this and Janet did!!!

  15. 15
    Sally says:

    /me crosses Eurostar off her list of companies to buy from.

  16. 16
    AL K. DORIS says:

    In you humble opinion women are so stupid they need a tablet like the one you reviewed…! OMG… As a man, I insist you retract this utterly degrading article and APOLOGIZE

  17. 17
    Julie says:

    @AL I think you missed the whole point of the article… :)

  18. 18
    Janet Cloninger says:

    @Al K. Doris I think you must have read only the title and jumped to conclusions. You completely missed the sarcasm and the utter disgust I have for this product. As a woman, and a tech savvy one at that, I will NEVER apologize for this article.

  19. 19
    Drew Baker says:

    I’m waiting with baited breath for them to release the “gay male” version of the tablet. It will be similarly hot pink, with attached feather boa. Apps to include, GymRat, Underwear tracker, Pride parade calendar, skinny-jean sizer, carb counter, cheap condom finder, up to date musical ticket finder, decorating tips, and finally the fashion queen app. I’ll buy two when it comes out. :D

  20. 20
    Ronald says:

    Incredible that a company puts something so silly on the market.
    I’d love to see an interview with their marketing manager. He or she must have been living under a rock for the last century ( or more).

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