American Innovative Neverlate Executive 7-day Alarm Clock Review


As a person who is always looking for the ultimate alarm clock, I think I’ve found one that definitely comes closer than any product that I’ve tested so far. The people at American Innovative have taken their
Neverlate 7-day alarm clock, which I had reviewed 3 years ago and have updated it with new features to create a model called the Executive. This one has the ability to program up to 9 alarms per day. Wow!

neverlate executive alarm clock

I’ve reviewed several products from American Innovative in the past, so I was excited to learn that they had updated their original 7-day clock with more features. Let’s see if it earns a permanent spot on my night stand.

neverlate executive alarm clock

Package Contents

Executive 7-day Alarm Clock
Quick Start guide
CR2032 coin cell backup battery

The Executive is made of White and Beige plastic and is heavy enough to stay put while pushing buttons and rotating knobs.

neverlate executive alarm clock

The face of the clock has a backlit LCD and a collection of 7 buttons. These buttons control the FM radio features such as volume, station scanning and station presets. The oval button in the center saves radio station presets, of which you can have up to 20.

neverlate executive alarm clock

On the back side of the Executive, you’ll find the speakers, a USB port, Auxiliary In jack, headphone jack, backup battery compartment and power cord.

I was pretty curious when I saw the USB port and envisioned all sorts of interesting things that it might be able to do like play music from a flash drive, load my own alarm sounds etc. My dreams were somewhat dashed when I learned that it’s only there for power features. It’s a standard 5V USB port but contains no facility for data transmission. You can use it to charge your phone, iPod, or to power a USB device such as a light or small fan.

neverlate executive alarm clock

The backup battery compartment holds an included CR2032 coin cell battery. It stores the time, alarm settings and other preferences in the event of a power loss.

neverlate executive alarm clock

Like the original Neverlate 7-Day alarm clock, the Executive has a two ring dial that is used for setting alarms. Also on the top of the clock, you’ll find a large snooze button bar, a radio/alarm on/off button, alarm bank toggle button, setup / pref settings button, nap and sleep buttons. All of these buttons make it really easy to change the various clock settings. Unlike some of the clocks on the market these days, you don’t need a degree in programming in order to figure out how to set an alarm. I mean, I rarely read user manuals, but there’s something about setting a multi-alarm clock that tends to trip me up every time. Not so with the Executive.

You’ve heard of multi-alarm clocks before, but the Neverlate takes multi-alarm to a new level. There are three types of alarms. First of all, you have seven every-day alarms. These alarms will go off every day no matter the day of the week. Then you have two banks of daily alarms that are designated as ‘his’ and ‘her’ alarms. This will allow you to set one alarm per day of the week. For example, you can program a Bank1 alarm Mondays, so that the clock will go off at 6am. But maybe your significant other doesn’t get up till 7am on Mondays. No problem. Just set the Bank2 Monday alarm to 7am. Easy.

Each alarm can be set to either be one of four ringtones or to play the radio. You can also set each alarm to a different radio station. And each alarm can also be set to gradually increase the volume level.

But, what might be even more impressive than that is that you do something like this… say you have to be at work at 8am on Mondays and you have a really hard time getting out of bed (I put myself in this category). So, you could set a daily alarm to wake you at 6am with the radio set to gradually increase the volume. Then you could set the Bank1 Monday alarm to buzz you at 6:30am and the Bank2 Monday alarm to play a different ringtone at 6:45am. That gives you three different wake notifications. This is what I do now, but have been using three different clocks to do it ;o) Now I only need one.

neverlate executive alarm clock

The display on the clock is large, but even when set to the highest illumination level, it is a bit too dim for my liking. People that don’t like anything to disturb the darkness of their bedroom, will be happy to know that you can completely turn off the display if you desire.

neverlate executive alarm clock
neverlate executive alarm clock

The image above on the Left is the display that you’ll see when the clock is in time mode. The time of day is in the upper large section of the LCD and the date is in the bottom right corner.

On the Right, is what the display looks like when you are using the radio. The frequency is shown in the lower Left corner. The quality of the radio is ok. It uses the power cord as the antenna which in my opinion leaves it a little weak. I wish it had a regular antenna. That said, I do like that there are radio presets and a digital tuner.

neverlate executive alarm clock
neverlate executive alarm clock

Setting alarms is just a matter of turning the center knob to the desired day of the week and the outer dial to the wake time. Then pressing the oval button on the face of the clock to toggle between radio or ringtone for the alarm type. There are four different ringtones that you can choose from:

Ringtone #1 – high pitched beep-beep
Ringtone #2 – high pitched beep-beep-beep-beep
Ringtone #3 – high pitched beep-beep-boop-boop
Ringtone #4 – very fast high pitched beep-beep-beep-boop-boop-boop

It’s too bad that you can’t load your own ringtones, but I guess we can wait for that feature with version 3 of the Neverlate 7-day alarm clock :o)

In addition to having seven daily alarms and two day of the week alarms, there is also a Nap and Sleep feature that you can take advantage of. The Nap timer provides an easy way to take a power nap without having to modify any of your other alarms that might already be set. To use it, you just tap the Nap key. By default, it will give you 20 minutes. But you can adjust that value by turning the outer dial up to 2 hours.

The Sleep feature gives you the ability to listen to the radio for up to 2 hours before it automatically turns off. This is a nice way to de-stress and fall asleep.

The American Innovative Neverlate Executive 7-day Alarm clock is probably the most feature rich clock that I’ve had the opportunity to test. There is a lot to like about it. It’s compact, easy to set and has enough alarms and alarm options for most people or couples. I really have enjoyed using it the past several weeks. Right now it’s my ultimate alarm clock, but it could be even better if it had just a few more features. I know, I’m never satisfied am I? My wish list for next version of this clock would include a brighter display, an iPod interface, automatic time setting and DST setting. That said, good work AI! Keep those cool time products coming.


Product Information

Manufacturer:American Innovative
  • 7 daily alarms and 2 alarms for each day of the week
  • Easy to set
  • Compact
  • Dim display
Posted in: Watches and Clocks
{ 6 comments… add one }
  • Warner Young June 11, 2008, 8:14 pm


    I’ve been following your various alarm clock reviews with interest, because I’d been looking for something better than what I had that would also be loud enough to wake me.

    I finally settled on using a Chumby. It’s programmable enough to put in all kinds of alarms, and also serves as good bedside infotainment (well, sort of). I’m kind of curious if you’ve tried that or not. It’s got a number of the features you mention you want, though I must admit that the price isn’t one everyone would want to pay if you just want an alarm clock.

  • Julie June 12, 2008, 8:47 am


    Yes, I purchased one of the beta models. I wrote a Chumby review quite a while ago. I liked it well enough, but found that I didn’t really use the features other than the clock, so it was overkill. What I really like about the Neverlate is how easy it is to set alarms.

  • R hurst August 24, 2009, 11:25 pm

    This clock is very useful and should have been around long ago.
    Now for the bad points;
    Not all that easy to get used to as the buttons have double functions.The ones at the back are very badly placed,since the “collar” is very hard to turn,you have to grab it by the back
    and then all adjustments are gone.
    The indicator mark on the mode switch is almost invisible.

  • Tobeon December 14, 2009, 9:23 am

    This sounds perfect, except the clock isn’t red! That means it’s just going to screw with your night vision. Does anyone know of something like this but with a red display rather than blue?


  • P. Stre January 13, 2010, 8:19 am

    Do not buy this alarm clock! The back display on mine ,and the replacement one they gave me, grew dim very shortly after purchase making very hard to read during the day. Also, it malfunctioned constantly. Alarms would go off even when none were set. It was confusing for my wife to set. They never even asked for the older one back they just sent another one which also malfunctioned. Very bad sign.

  • Camille April 25, 2011, 1:04 am

    Is it inconvenient to have to turn off the rest of the alarms if you wake up before they all sound?

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