Yashica Funtastic Keychain Camera: Flip-Screen Digicam Competes with Kodak Charmera

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The tiny keychain camera trend has a new contender
Yashica, the historic Japanese camera brand, just launched its Funtastic Keychain Camera—a 22-gram pocket digicam with a 180-degree flip screen, USB-C charging, and licensed Hello Kitty and Peanuts editions that go straight for the Y2K nostalgia crowd.

Price: HK $218 or $28 USD
Where to Buy: Yashica

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Yashica takes on Kodak’s Charmera

Kodak started this whole trend with the Charmera, a blind-box keychain camera that sold over 10,000 units on Amazon in a single month at $35 each. The concept is simple: a fully functional digital camera small enough to hang from your keys, with just enough image quality for the lo-fi, retro aesthetic social media loves.

Yashica’s answer keeps the same core idea but adds one feature the Charmera lacks: a flip-up selfie screen. That 0.96-inch display tilts 180 degrees, so you can frame yourself without guessing. Combine that with a keychain loop, a 1MP sensor that shoots 1440×1080 stills, and AVI video at 30 fps, and you get a camera that leans hard into the “bag charm that also takes pictures” use case.

Four editions from standard to Hello Kitty to Peanuts

The standard Yashica Boy edition runs HK$198, or about $25 USD. The three licensed editions (Hello Kitty Classic, Peanuts Snoopy’s Summit, and Peanuts Sweet Dreams Home) are HK$218 each, roughly $28 USD. Each is available for pre-order on Yashica’s site with worldwide flat-rate shipping.The Hello Kitty edition in particular has been generating buzz on social media. It pairs the iconic Sanrio character with a bright colorway and the same flip-screen hardware. Meanwhile, the Peanuts editions feature Snoopy designs on both the camera body and the bundled keychain strap.

Key specs at a glance

The hardware is basic by modern camera standards, and that’s entirely the point. It features a 1/4-inch CMOS sensor, an f/2.8 fixed lens, a 0.96-inch flip-up LCD, microSD storage, a 400mAh battery charged via USB-C, and a total weight of just 22 grams. It records AVI video at 30 fps and 1MP stills at 1440×1080.

These specs won’t challenge your smartphone. Instead, they produce that intentional lo-fi look the Y2K resurgence has been chasing—grain, soft focus, and video that looks like it came from a 2003 flip phone. That aesthetic is the feature, not the bug.

Where to buy

Price: HK $218 or $28 USD
Where to Buy: Yashica

The Yashica Funtastic Keychain Camera is available for pre-order now on Yashica’s official site. The standard Yashica Boy edition ships first, with the Hello Kitty and Peanuts editions following on the same timeline. Yashica offers worldwide flat-rate shipping from Hong Kong.
US buyers should note that the camera isn’t listed on Amazon yet. While the Charmera’s Amazon success suggests a US retail launch is likely, Yashica has not yet confirmed the timing.

FAQ

Is the Yashica Funtastic Keychain Camera worth it?
At $25 for the standard edition and $28 for the licensed versions, it’s an easy impulse buy. You get a functional digital camera that clips to your keys and produces intentionally lo-fi images. If the Y2K aesthetic appeals to you, or if you want a fun gift for a Sanrio or Peanuts fan, it’s hard to argue with the price.

How does it compare to the Kodak Charmera?
The Yashica Funtastic has two clear advantages: a 180-degree flip screen for selfies and USB-C charging instead of the proprietary connector the Charmera uses. However, the Charmera has a larger established user base and is readily available on Amazon. Both produce similar 1MP lo-fi results.

What memory card does it use?
It takes standard microSD cards. The camera supports up to 256GB depending on the card format, though at 1MP resolution, you’ll easily fill a 32GB card with thousands of photos first.

Is the Yashica Funtastic waterproof?
No. This is a tiny, open-frame keychain camera with no weather sealing. Keep it in a bag or pocket during wet conditions.

Does it work with both iOS and Android?
Yes. The camera operates independently via its own screen and buttons. Photos are stored on the microSD card and can be transferred to any device using a card reader or a USB-C OTG adapter.