The Beauty Inside is Hollywood’s first film that gives the audience a chance to play the lead role. The video is about Alex, a 20-something male who lives in Los Angeles, restores antiques and wakes up every day with a new physical appearance — something that has been happening throughout his life. As Alex navigates the trials and tribulations that come from his ever-changing appearance, he carries and uses a Toshiba Portégé® Ultrabook™ which also serves as his personal journal.
The film is directed by Sundance-Award winning director Drake Doremus and stars Topher Grace of That 70′s Show fame and Mary Elizabeth Winstead (Abraham Lincoln: Vampire Hunter), however, the main character is up for grabs! A global, online casting call will run via Facebook and viewers can audition for the chance to play one of the roles of Alex. Because Alex’s appearance keeps changing, multiple people will be chosen to play him, and auditions will continue until the project ends on Sept. 20.
The Beauty Inside will consist of six filmed episodes that will be shown over the course of 6 weeks. Episode 1 airs on the The Beauty Inside Facebook page on Thursday, August 16th at 3:00pm PST. I think this is a really clever story idea and I am looking forward to watching the episodes. Click play in the viewer above to watch the trailer.
Visit the audition page to submit your video if you would like a chance to star in the film.
This post is sponsored by Intel & Toshiba.