Our Lego Store Goes High-Tech

by Dave Rees on May 2, 2009 · 8 comments

in Geek Toys

lego3

The Gadgeteer Kid and I visit our local Lego Store (Bellevue, Washington) pretty regularly. Typically right before we hit the Apple Store around the corner :) . Very little changes in the Lego Store; new stuff comes in every now & then but the place is definitely not the Apple Store. This past weekend, I promised him that we could kill sometime there and lo and behold we found a new, very cool high-tech gadget.

lego1

Imagine a magic mirror that when you hold a lego box in front of it, a three dimensional hologram of the lego model appears sitting virtually on top of the box….very cool. You can rotate the box and the virtual lego model rotates with it. So you can see the lego model from every angle before you buy it.

lego21

The camera above the mirror identifies the box and then adds the image of the lego object on top of the box. Then is able to sense the box’s movement, aspect, and angle and rotates the virtual model accordingly. It was so cool, there was a line behind me waiting for a turn.

{ 6 comments… read them below or add one }

1 Julie May 2, 2009 at 11:49 pm

@Dave Wow! That has to be the coolest thing ever :) Thanks for sharing it with us!

2 jake May 3, 2009 at 5:17 am

That is awesome

3 ZZamboni May 3, 2009 at 6:26 am

Cool! Sounds a bit like this (which you can do at home):

http://ge.ecomagination.com/smartgrid/#/augmented_reality

4 Geakz May 3, 2009 at 3:41 pm

So, if I hold up a Sports Illustrated swimsuit calendar it will…

never mind.

5 Jackie Cheng May 3, 2009 at 5:22 pm

@Geakz: I think you would be interested in this: http://www.himeyashop.com/product_info.php/products_id/11663

6 Jan May 6, 2009 at 7:14 am

The technology comes from metaio. A Munic based company for Augmented Reality.

More details about the case can be found here, in a press release from metaio:

http://www.metaio.com/fileadmin/homepage/Presse/Dokumente/Pressemitteilungen/English/E_2009_01_15_PR_LEGO.pdf

regards,
Jan

Leave a Comment

Customize your avatar by using gravatar.

By submitting a comment here you agree to our comment policy and grant this site your explicit permission to reproduce your words, name, company and web site.

{ 2 trackbacks }

Previous post:

Next post: