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Our Lego Store Goes High-Tech

on May 2, 2009 11:20 pm

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The Gadgeteer Kid and I visit our local Lego Store (Bellevue, Washington) pretty regularly. Typically right before we hit the Apple Store around the corner :). Very little changes in the Lego Store; new stuff comes in every now & then but the place is definitely not the Apple Store. This past weekend, I promised him that we could kill sometime there and lo and behold we found a new, very cool high-tech gadget.

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Imagine a magic mirror that when you hold a lego box in front of it, a three dimensional hologram of the lego model appears sitting virtually on top of the box….very cool. You can rotate the box and the virtual lego model rotates with it. So you can see the lego model from every angle before you buy it.

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The camera above the mirror identifies the box and then adds the image of the lego object on top of the box. Then is able to sense the box’s movement, aspect, and angle and rotates the virtual model accordingly. It was so cool, there was a line behind me waiting for a turn.

Comments

  1. 1
    Julie says:

    @Dave Wow! That has to be the coolest thing ever :) Thanks for sharing it with us!

  2. 2
    jake says:

    That is awesome

  3. 3
    ZZamboni says:

    Cool! Sounds a bit like this (which you can do at home):

    http://ge.ecomagination.com/smartgrid/#/augmented_reality

  4. 4
    Geakz says:

    So, if I hold up a Sports Illustrated swimsuit calendar it will…

    never mind.

  5. 5
  6. 6
    Ponoko Blog says:

    [...] Thanks to David Rees at the Gadgeteer. [...]

  7. 7
    Jan says:

    The technology comes from metaio. A Munic based company for Augmented Reality.

    More details about the case can be found here, in a press release from metaio:

    http://www.metaio.com/fileadmin/homepage/Presse/Dokumente/Pressemitteilungen/English/E_2009_01_15_PR_LEGO.pdf

    regards,
    Jan

  8. 8

    [...] advertising is taking off. Do you remember when Dave and his son Jacen discovered the cool new 3D model display feature at their local LEGO store? And then there was the 3D model of the starship Enterprise for [...]

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