We have been refreshing the G-SHOCK clusters all spring, and this is the one we have been waiting for. The Coca-Cola 140th-anniversary G-SHOCK landed at Zumiez in the United States on June 11, 2026, and stock has been moving fast ever since. The MSRP is $200, the dial carries a Coca-Cola wordmark over a Coke-brown base, and the translucent green bio-based resin case and strap are the visual hook that made it impossible to miss on the way in. As of this writing,
Casio’s own U.S. G-SHOCK store still lists the watch as “Coming Soon 06/2026,” with Zumiez handling the first U.S. wave. If you skipped the May 2026 Japan lottery, this is your chance to grab one at retail. That is, if you can find one.
Price: $200
Where to Buy: Casio
The watch behind the collab
The Coca-Cola G-SHOCK is the GA-2100CC-3A, and the model sits inside Casio’s 2100-series line, the same octagonal CasiOak shape that has anchored G-SHOCK’s slimmer profile since 2019. Casio built the watch to honor the 140th anniversary of Coca-Cola, and the brand describes the design as drawing from the beverage’s instantly recognizable contour bottle.
The case is the standard 48.5 by 45.4 millimeter 2100 footprint, the case and strap are translucent green bio-based resin, the band keeper carries a fluted-bottle cutaway, and the 9 o’clock date indicator hand is shaped like a contour bottle. The dial pairs a Coca-Cola wordmark with a dark Coke-brown base and red bottlecap accents at the tips of the hour markers.
The Japan release of the GA-2100CC-3AJR ran as an online lottery on Casio Japan in May 2026 at ¥27,500, and demand cleared the lottery quickly. The secondary market has since pushed the JR version onto Chrono24 in the $285 to $320 range. The U.S. launch earlier is the first chance most American buyers have had to order one at MSRP, but the first wave is running through Zumiez, not Casio.com. Casio’s U.S. G-SHOCK store page still reads “Coming Soon 06/2026” as of this writing, and the in-store restock story is unclear.
What the $200 gets you on the spec sheet
Underneath the bottle-cap case back engraving, the GA-2100CC is a real G-SHOCK, not a fashion piece. The movement is the standard Casio analog-digital quartz module with world time across 31 time zones, a stopwatch, a countdown timer, a full auto-calendar, and an approximately three-year battery. Water resistance is 20 bar (200 meters), the case is 11.8 millimeters thick, and the weight is 51 grams.
The bezel and band are bio-based resin, the construction uses Casio’s Carbon Core Guard, and a double LED lights the dial. The watch is shock resistant and rated for everyday abuse in the way every modern 2100-series piece is.
For context, the regular GA-2100 sits in the $90 to $110 range at most U.S. retailers, which means the Coca-Cola version is a roughly $90 to $110 premium over the base model. That premium buys you the bio-based green resin, the Coke-brown dial with red bottlecap hour markers, the bottle-cap-engraved case back, the fluted-bottle cutaway on the band keeper, the contour-bottle date hand, and the special anniversary packaging, which is rendered in Coca-Cola red and styled to look like a vintage vending machine.
Why this one is going to be hard to find
Casio has not published a production number for the GA-2100CC, and the brand is calling this a limited edition rather than a numbered edition. That means the run is finite but not tiny, and restocks are not guaranteed. The U.K. allocation sold out within minutes back in May, per Esquire UK, and others report the same pattern in Japan through the Casio lottery. In the U.S., Zumiez has been the first widely available channel since June 11, with r/gshock posts reporting fast-moving stock across listed stores. The gray market on Chrono24 is already pricing the watch well above MSRP.
If you want one, your realistic paths are: catch a Zumiez restock, watch for Casio’s U.S. G-SHOCK store to flip from “Coming Soon” to live, or accept the gray-market premium. We are not going to recommend the gray-market path because the watch is brand new, and prices will swing hard over the next 30 days.
How the Coca-Cola design shows up on the watch
The visual identity is doing most of the work here. The translucent green bio-based resin on the bezel and the band reads as the contour bottle green the second you see it on a wrist, and the dial pairs a dark Coke-brown base with red bottlecap accents at the hour markers to land the beverage reference.
The case back carries a bottle-cap engraving that you only see when you take the watch off, which is the right call, because a special-edition watch that is too on-the-nose stops being wearable in three days. The anniversary packaging is a Coca-Cola red box styled to look like a vintage vending machine, and we are not going to lie, it is one of the better special-edition boxes we have seen in 2026.
The dial carries a Coca-Cola wordmark over an asymmetric bubble pattern, with a bottle-shaped day indicator hand at 9 o’clock and a fluted-bottle cutaway in the band keeper. The Coke branding is there, but it is layered into the watch’s existing geometry rather than slapped across the face. The watch reads as a G-SHOCK first, with a Coca-Cola moment as you look closer. That is a sharp call from the design team, and it is the difference between a collectible and a costume piece.
What happened in Japan first
The Japan release of the GA-2100CC-3AJR ran as an online lottery on Casio Japan in May 2026 at ¥27,500, and demand cleared the allocation quickly. Casio U.K. listed the GA-2100CC-3A at £160 and saw its allocation sell out in minutes, per Esquire UK. Casio India launched the GA-2100CC at ₹14,995 on May 27, per the Times of India, and the secondary market in Japan and India is now running well above retail. The U.S. release is the latest regional launch, and Zumiez is the channel most American buyers will actually have access to, at least in the first wave.
Casio has not announced whether there will be additional regional restocks or whether the U.S. allocation will see a second wave. The brand’s U.S. G-SHOCK store page still shows the watch in the Limited Collection, which is the part of the lineup that does not get restocked on a regular cycle. If you want one, treat the next 30 days as the realistic window.
The resale market is already pricing this above MSRP
The resale market is the early tell on whether a special edition has legs. As of the morning of June 13, 2026, the Japan-market GA-2100CC-3AJR is showing up on Chrono24 in the $285 to $320 range, well above the $200 U.S. MSRP and the ¥27,500 Japan price. That is a meaningful premium for a watch that has been on sale in the U.S. for less than 48 hours, and it is a signal that the allocation is thinner than the brand’s “limited edition” framing suggests.
We will not tell you to pay that premium. The watch is fun, it is wearable, and the packaging is excellent, but $285 to $320 for a quartz G-SHOCK is a stretch. Wait for a second wave or a gray-market cooldown before you overpay. The price curve on a Casio collab almost always settles within 90 days of launch.
Price: $200
Where to Buy: Casio
The bottom line
The $200 Coca-Cola G-SHOCK is the best G-SHOCK collaboration we have seen in 2026, and it is the watch to grab if you can find one at retail. The design is restrained, the green resin is a real visual moment, and the case back engraving is the kind of detail that makes the watch feel special without trying too hard. Skip the gray market, watch for a restock, and if you see one in your size at a U.S. G-SHOCK store, do not sleep on it.
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(as of June 12, 2026 13:59 GMT -05:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
