NEWS – Midea made a splash at IFA Berlin 2025 by launching its XPRESS MASTER kitchen technology series, a line designed to make everyday cooking both easier and more efficient. The highlight of this year’s showcase was the brand-new Dual-Zone Air Fryer, a product that stands out for anyone who’s ever felt rushed in the kitchen or had to juggle multiple dishes at once. With a strong focus on time-saving and stress reduction, the XPRESS MASTER philosophy is all about meeting the real-life needs of busy families and anyone who wants to eat well without spending hours at the stove.
Cooking at home doesn’t have to mean juggling ten pans or constantly checking timers. Midea’s XPRESS MASTER approach is to give everyone, novice cooks and kitchen pros alike, tools that are reliable, flexible, and actually helpful for modern routines. The idea is simple: with everyone’s lives packed with activities like work, school drop-offs, and everything in between, meals should fit easily into those packed schedules. Midea uses new tech and research-backed insights to design appliances focused on speed, control, and keeping flavors just right.
The star product, the Dual-Zone Air Fryer, is a perfect example of this philosophy in action. Unlike many dual-chamber air fryers that simply split one basket in two, Midea’s model features completely separate chambers, each with its own independent heating system. That means the upper section works as an air fryer, creating perfect crispy fries or snacks while the lower section acts more like a mini oven, surrounding your food with heat from the top, bottom, and even from a rear fan. This system ensures both dishes finish at the same time, no more awkward pauses while one batch finishes and the other waits. Plus, since both chambers are separate, there’s zero flavor transfer between foods, so you can roast sweet potatoes in one and cook salmon in the other, both coming out just the way you want them.
Controls on the Dual-Zone Air Fryer are easy to use, even on a busy night. Each chamber has its own set of features, letting you set timers and adjust the temperature, or choose from preset cooking modes for popular foods. Imagine coming home after a long day and tossing fries in the top, chicken in the bottom, pressing start, and then relaxing or helping kids with homework while dinner cooks itself. There’s no need to switch foods or scrub a mountain of pans when you’re done. The end result: stress levels down, and dinner on the table sooner.
Midea’s innovation doesn’t stop at the Dual-Zone Air Fryer. The XPRESS MASTER range includes several other smart solutions, all built with the same design ideas in mind. The G3 Steak Oven brings steakhouse results to your kitchen, using advanced graphene heating and a cast iron pan to sear steaks perfectly every time without flipping. Its convection air circulation keeps meats moist while lowering fat, and one-touch settings make it approachable for everyone. The Twin Convection Oven makes it easy to roast a chicken and bake a tart side by side in completely separate spaces, with no flavor crossover and no struggle to time both dishes just right. The Combination Oven brings together steaming, baking, microwaving, and air frying in one compact package, great for handling anything from breakfast to midnight snacks, especially for kitchens short on space. Even the Smart Range Hood uses sensors to monitor cooking activity and automatically adapt its own performance, making sure the air stays clean and comfortable while you focus on the food.
The XPRESS MASTER philosophy runs through all of Midea’s brands and innovations. With more than 190,000 employees worldwide and a presence in over 200 countries, Midea isn’t just another gadget maker. It’s a global leader that uses its expertise to turn real-world needs and consumer feedback into problem-solving home tech. By focusing on surprisingly simple, friendly, and highly functional products, Midea aims to help families, working professionals, and everyone in between get better results with less hassle.
This fresh approach to home appliances is clear at IFA 2025, where Midea’s XPRESS MASTER lineup is designed for people who want to eat well and live better, all while saving those most precious minutes in the day.
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