As far as mirrorless cameras go, Sony has been a leader in innovation and in my opinion, has managed to stay ahead of the pack with its new releases. About a week ago, Sony continued that trend with the announcement of the Alpha a7 III Mirrorless Digital Camera. This camera features a 24MP Full-Frame sensor, UHD 4K video, a 3” tilting LCD touch screen, 5-axis stabilization, 10 fps continuous shooting, built-in Wi-Fi and NFC, Bluetooth and dual SD card slots. Of course, utilizing their proprietary Memory Stick Pro is a foregone conclusion. Sony has also included a USB Type-C port along with the usual HDMI mini port, and USB 2.0 Micro-B port for great connectivity. What is not included is a built-in flash, which will not likely be a deal breaker, since most photographers will likely prefer to use their own Hot Shoe flash. Sony’s more evolved Fast Hybrid AF System should improve the speed and reliability of the autofocus and tracking.
Sony, Canon, and Nikon have been long-standing rivals in the development of cameras and the associated technology. Although I am a Canon fan, I must concede that Sony also does a great job with their DSLR and mirrorless cameras. Just recently, Canon released their mirrorless M50 camera, with comparable specifications to the Sony Alpha a7 III, albeit that Canon uses an APS-C crop sensor. If I get the opportunity to take them both out for a test drive, I will follow up with a more detailed comparison and opinion.
You can pre-order the Sony Alpha a7 III Mirrorless camera at B&H Photo Video for a starting price of $1998 (Body Only).