The Sony Alpha a7 III Mirrorless Digital Camera – Is it ahead of the game?

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As far as mirrorless cameras go, Sony has been a leader in innovation and in my opinion, has managed to stay ahead of the pack with its new releases. About a week ago, Sony continued that trend with the announcement of the Alpha a7 III Mirrorless Digital Camera. This camera features a 24MP Full-Frame sensor, UHD 4K video, a 3” tilting LCD touch screen, 5-axis stabilization, 10 fps continuous shooting, built-in Wi-Fi and NFC, Bluetooth and dual SD card slots. Of course, utilizing their proprietary Memory Stick Pro is a foregone conclusion. Sony has also included a USB Type-C port along with the usual HDMI mini port, and USB 2.0 Micro-B port for great connectivity. What is not included is a built-in flash, which will not likely be a deal breaker, since most photographers will likely prefer to use their own Hot Shoe flash. Sony’s more evolved Fast Hybrid AF System should improve the speed and reliability of the autofocus and tracking.

Sony, Canon, and Nikon have been long-standing rivals in the development of cameras and the associated technology. Although I am a Canon fan, I must concede that Sony also does a great job with their DSLR and mirrorless cameras. Just recently, Canon released their mirrorless M50 camera, with comparable specifications to the Sony Alpha a7 III, albeit that Canon uses an APS-C crop sensor. If I get the opportunity to take them both out for a test drive, I will follow up with a more detailed comparison and opinion.

You can pre-order the Sony Alpha a7 III Mirrorless camera at B&H Photo Video for a starting price of $1998 (Body Only).

6 thoughts on “The Sony Alpha a7 III Mirrorless Digital Camera – Is it ahead of the game?”

  1. Gadgeteer Comment Policy - Please read before commenting
  2. Just wanted to say thank you to Julian and The Gadgeteer for doiing digital photography gear reviews. I recently took a job as a staff reporter at a local newspaper, and the reporters double as photographers. I don’t have any prior experience beyond point-and-shoot and cellphone cameras, so I’ve been trying to educate myself about gear and techniques. Your reviews are very timely for me!

  3. Hi Paul,
    Thank you!! I am very happy that you are enjoying the photography gear reviews. Stay tuned for more 🙂

  4. Wow – Memory Stick? I had no idea Sony was still beating that dead horse. You have to admit they’re pretty slow most of the time kicking their bad ideas to the curb.

    1. Hi Alan,
      Yeah!! It seems like Sony gets a kick out of including their legacy and proprietary “stuff”.

    2. I didn’t catch that in all of the reviews I’ve read, so I had to go check the specs and you’re right! I didn’t even know the Memory Stick format was still a thing.

      Sony makes some great cameras, but I still prefer the Canon cameras and the Canon lenses.

      1. Hi Mike,

        I am also a Canon fan. For my DSLR and Lenses I stick with Canon for the DSLR, and Canon and Sigma along with a few other lens manufacturers. I do own a very good professional Sony 4K video camera.

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