In celebration of Earth Day, Citizen put on a “Ride for Light” event in New York City, where participants rode spin bikes to help light up the Earth. Each bike was connected to the central globe by pedal-powered light strings. The faster someone pedaled, the further up the string the light would travel until it reached the globe. For each of the twelve spin classes during the event day, Citizen Watch donated $1,000 to Habitat for Humanity (additional donations were encouraged at the event and online) and they will also donate an additional .40 cents per share of the event video up to $8,000. For this Earth Day event, Citizen Watch will be making a total charity donation of $20,000!
The “Ride for Light” name and display relates back to Citizen’s Eco-Drive watch line. The Eco-Drive line are watches that harness light, either artificial or natural, and convert that to energy. No batteries are ever needed. I was given a Ladies Axiom Eco Drive watch for taking part in event coverage for The Gadgeteer. It’s a very lightweight watch with Japanese movement, white face, and matching white leather band.
Everyone in attendance was encouraged to share the event over social media through #MostOutOfLight and judging by the crowds and lines of rider volunteers, the event was a huge success.
Check out this video of the event, including the beautiful lit up Earth against the night sky.