Amazon this week announced a new storefront dedicated to startups and crowdfunded products. Amazon Launchpad makes it easy for startups to launch, market, and distribute their products to Amazon customers.
Companies participating in Amazon Launchpad benefit from a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network. Products on Amazon Launchpad include health, beauty, food, and home care products as well as gadgets and toys.
Amazon Launchpad is Amazon’s second venture into the startup market. In March 2015, Amazon launched Amazon Exclusives, which sells products from Kickstarter and the Shark Tank television show.