The NewYu weighs less than one ounce and claims to be the only fitness monitor on the market that can identify specific activities to provide accurate information on how many calories you burn throughout an entire day. It uses motion detection and advanced pattern recognition technology, which can identify specific body movements. This wearable monitor syncs with an online dashboard real-time via the free Android app. The NewYu Connected Monitor will retail for $99.99 and is expected to be available in September 2011 through newyu.com and select online retailers, including BestBuy.com and Amazon.com. Consumers can pre-order monitors on the NewYu website.