Firefly Toothbrush Review

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How do you add a little flash to brushing your teeth?  Why, with a Firefly Toothbrush, that’s how!

Getting kids to brush for the dentist-recommended two minutes has always been a challenge.  The Firefly Toothbrush lights up and blinks for one minute, making teeth brushing fun so kids will do it longer.

The premise is simple:  The Firefly Toothbrush contains a blinking LED in the handle that turns on once you squeeze the bottom.  What’s more fun than things that light up?

The toothbrushes come in a wide variety of age ranges (4-24 mos, 2-4 years, 5-7 years, 8+ years) including character brushes, such as Hello Kitty, Hot Wheels, Barbie, Spider-Man.  You can actually test out the toothbrush blinking from the opening on the bottom of the package.

The clever packaging lets you try out the blinking bit by squeezing the bottom tip

I was sent a small, non-character based assortment to try out.  Since I have a 5 year-old son, I thought I’d try out the smaller kid version, which measures just under 6 inches long.

Squeeze the soft, rubbery tip to turn on the flashing LED

Once you turn it on, the LED starts flashing for one minute (or two, depending on model).  Because it’s on a timer, kids can’t “cheat” and turn it off again.  It also doesn’t seem to reset the timer, either.  It just goes for one minute and turns off.  Did you start on your top teeth?  When the blinking stops, you work on the bottom row.

All smiles

The toothbrush is designed for 200 uses, or 3 months, according to Firefly.  Just as well – the batteries in the handle are not replaceable.  I tried pulling the end cap off, but it seems if I did, I probably wouldn’t be able to put it back together without damaging it.  Besides, if the batteries run out, it’s probably time to replace your toothbrush anyway.


Product Information

Price:Starts at $1.49 MSRP, street price may vary
  • Clever LED light built into the handle encourages kids to brush.
  • Can't replace batteries if they go out prematurely, or for you hacker types.

9 thoughts on “Firefly Toothbrush Review”

  1. Gadgeteer Comment Policy - Please read before commenting
  2. Nice idea. The price is right too. I would also agree that the 3 month life expectancy is about right for bristle break-down anyways. I will need to pick some of these up for my kids.

  3. The way I see it, the light is more of a timing mechanism after the novelty has worn off. (or batteries. Whichever comes first.)

  4. I’ve used it for my son, but he broke it in 2 weeks time. He was using it in the bath under water. It was not waterproof. Nice thing though if you keep it dry.

  5. Out one better.. Got home and it didn’t work at all.. It is a good concept but they need to fix the quality of the toothbrush, make it waterproof and making it electric would be nice.

  6. Does the toothbrush blink randomly when the battery is low? My daughter’s firefly has been going crazy the past couple of days. Or is the flashing due to something else?

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