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Microsoft has announced their partnership with Susan G. Komen for the Cure to create the Wireless Mobile Mouse 4000 Special Edition pink mouse, just in time for Breast Cancer Awareness Month in October. 10% of the selling price will be donated ($4 per mouse) to Susan G. Komen for the Cure, the world’s largest and most progressive grassroots network of breast cancer survivors and activists fighting to end breast cancer forever. The mouse will be available on September 16 and sells for $39.95
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And follow it up with the new pink kitten grinder 2000, of which 10% of the proceeds go to the Susan G. Komen fund …
I know they are doing good work, but do they really need to be helping to sell overpriced mice?
This is one of those things that shows that having a good attention span is not required of any one working in corporate America. It seems like a good community minded idea for about idea for about 18 one hundredths of a second before questions start occurring like:
” Really, pink mice for women?”
“Do we really want to let the marketing guys get their hands on this?”
“Boy do I hope that that’s a scroll wheel on it!”
And,
“Is it a better ‘support cancer research’ message to have it work singly or in pairs?”
Well, it’s better than that nuvaring birth control commercial anyway.