So, you consider yourself a gamer. You own the Xbox 360, you have all the latest First Person Shooters (FPS), you’re wired for sound with the latest headsets, but what about your game controller? The controller included with the Xbox 360 is fine, but let’s be honest, if you want to get to kill level extreme you need a custom high performance controller. Cinch Gaming has the Custom Cinch 360 to help make you a better player. What makes the Cinch 360 different from a lot of other after market controllers is their addition and placement of two programmed buttons on the bottom of the controller. These buttons can be mapped to any one of a number of functions built into the controller, the most common being the “A” and “B” buttons. Having the button at the bottom of the controller allows you to use the buttons function without removing your thumbs from the joy stick. Any FPS player will tell you milliseconds can be the difference between a high KDR (Kill Death Ratio) and death. The Cinch 360 comes with a host of options such as top shell colors, thumb stick colors and types, button colors and even LED colors. The Custom Cinch 360 starts at $79.95 and the price goes up depending on the options you add. Cinch Gaming also has controller options for Xbox one, and PlayStations 3 and 4.