The FishEyes Rod and Reel looks like a neat way to add some extra fun to your next fishing trip. This fishing rod has a built in underwater color video camera and LCD display that will allow you to actually see the fish approaching your hook. The camera also has an LED light so that you can see even in various water conditions. It’s powered by 4 AA batteries which are not included and is priced at $79.99. I’m sure this rod won’t replace your tried and true Zebco fishing gear, but your kids will probably love it.