LOOPZ from Mattel looks like a cross between a Simon game for the 21st century and a fun new musical instrument similar to one that I saw at the International Toy Fair this past February. First of all it’s a memory game that challenges you to repeat patterns of light and music by waving your hands through the matching loops. Other modes allow you to create your own music. Check out the fun video demoing the music playing feature. LOOPZ is available now at Target and Toys “R” Us for $29.99.