An oversized sports watch can be a lot of watch. A traditional dress piece can feel too formal for daily wear. The WM Brown x Timex takes a more compact route with a 27mm rectangular case, a steel bracelet, and a brown leather strap in the set.
Price: $349
Where to Buy: Timex
Designed exclusively for WM Brown, model TWG069000 gives founder Matt Hranek’s vintage-inspired, classic-menswear style a clean rectangular shape and a two-tone dial.
At $349, the set offers two ways to wear the same watch without buying another strap. Its appeal is design and flexibility, not a long list of extra functions.
Matt Hranek Brings His Design Perspective to Timex
Matt Hranek’s WM Brown brand draws inspiration from traditional menswear, vintage objects, and accessories with recognizable design influences. The Timex collaboration translates those interests into a rectangular watch with compact proportions and carefully defined case details.
Its tank-shaped profile recalls a long-established style of dress watch, characterized by straight edges and a case that differs considerably from conventional round designs.
Although marketed as a 27mm watch, the case measures 26.5mm wide by 41.3mm long, with a 20mm lug width. Case length, lug geometry, and bracelet construction also influence how it wears.
Buyers accustomed to larger watches should consider those dimensions before purchasing, particularly when choosing the gift for someone else. Rectangular cases can occupy a different amount of wrist space than round models with a similar stated width.
The collaboration’s identity comes from its case geometry and dial arrangement rather than oversized branding or decorative complications.
Stainless Steel With Contrasting Finishes
The WM Brown x Timex uses a stainless-steel case with vertical brushing across the upper surface and horizontal brushing along the sides. A polished diamond-cut edge separates these treatments, emphasizing the rectangular construction.
The contrast gives the case definition without relying on additional materials or colors. It also distinguishes the design from rectangular watches that use uniformly polished surfaces.
The lugs have a pronounced inclination that continues the angular shape of the case. Their geometry contributes to the watch’s appearance rather than serving merely as attachment points.
These details give the compact case visual interest without requiring a larger dial or prominent bezel. The finishing is particularly relevant because the watch’s design depends on relatively simple shapes.
Stainless steel is a familiar material for watches intended for regular use, although brushed and polished surfaces can develop scratches through contact with hard objects. The different treatments are design features rather than evidence of exceptional scratch resistance.
A Two-Tone Dial With Small Seconds
The watch features a two-tone dial with full Arabic numerals, two central hands, and a separate small seconds display.
The layout keeps the hour and minute indications straightforward while giving the seconds their own position. This arrangement recalls traditional dress watches without introducing the additional functions associated with chronographs.
A sundial motif occupies the center of the dial, providing a reference to WM Brown’s identity. The WM Brown logo appears near the lower portion alongside Timex branding.
These details distinguish the collaboration without dominating the dial. The Arabic numerals also create a different appearance from minimalist watches that use simple hour markers.
The design focuses on conventional analog timekeeping rather than additional complications. Buyers seeking a chronograph, date display, or other functions will need to consider alternative models.
Two Wearing Options in One Gift Set
The gift set includes a stainless-steel bracelet with a butterfly deployant clasp and a brown leather strap with a stainless-steel buckle.
Both use quick-release spring bars, allowing the wearer to change between them without a conventional spring-bar removal tool. This makes switching between the two options more convenient than using traditional spring bars that require a separate tool.
The steel bracelet creates a continuous metallic appearance, while the brown leather strap provides contrast against the silver-tone case. The difference allows the same watch to complement a broader range of clothing.
There are practical considerations with both materials. Timex says the leather is oiled, waxed, and coated to resist water, so it offers some moisture resistance; it should not be treated as waterproof. The steel bracelet may need link adjustments to achieve a suitable fit.
Quick-release attachments simplify changes, but the spring bars should still be checked to ensure they are securely seated before the watch is worn.
Including both options gives buyers flexibility from the original purchase, particularly when the watch is intended as a gift and the recipient’s strap preference is uncertain.
Is the WM Brown x Timex Watch Gift Set Worth $349?
At $349, the WM Brown x Timex costs more than many basic everyday watches. Its appeal comes from the collaboration’s design, contrasting case finishes, and inclusion of two wearing options rather than additional complications.
Buyers who primarily want affordable timekeeping can find less expensive Timex models. It uses a Miyota 1L40 quartz movement, a mineral crystal, and a case rated to 50 meters of water resistance. Buyers comparing similarly priced alternatives should consider whether those specifications meet their needs.
The gift set is better suited to someone who appreciates rectangular watches, compact proportions, and traditional design details. Its two-tone dial and small seconds display provide an alternative to conventional round watches.
It also makes sense for someone who regularly alternates between leather straps and steel bracelets. Having both included eliminates the immediate need to purchase a compatible second strap.
Price: $349
Where to Buy: Timex
For buyers drawn to Matt Hranek’s approach to design, the WM Brown x Timex Rectangle 27mm Watch Gift Set offers a distinctive case and two practical wearing options. It is a considered choice for someone who values traditional styling and would make use of both the bracelet and leather strap.
