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8 Watch Launches You May Have Missed On Your Radar

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8 Watch Launches You May Have Missed On Your RadarThe Gadgeteer covered several watches worth a second look this month, and the range says a lot about where the category stands right now. A Vietnam-era 24-hour pilot watch came back in the same stretch as a crownless mystery watch thin enough to make an engineer nervous, and neither one showed up next to the usual steel sports watch wearing a new dial color. Prices ran from $375 to a watch with no listed price at all, and the stories behind them stretched from a tall ship festival in New York Harbor to a Christopher Nolan film.

That spread is the point. Some of these earned their spot on spec alone, others on the story attached to the watch, and a few on both. Here is the full list, in the order we ran it.

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At a Glance

  • TAG Heuer Formula 1 x Gulf: motorsport livery on a $6,300 titanium chronograph
  • Ollech & Wajs Early Bird EB-24: a true 24-hour military-inspired dial
  • Split GMT: a traveler movement from a new microbrand
  • Bulova Snorkel Sail 4th: a patriotic diver built around a real anniversary
  • Hamilton x The Odyssey Khaki Field Auto: bronze built from Homeric myth
  • Nixon 51-30 Chrono: 51mm of steel rated to 300 meters
  • RGM Model 151 Snoopy Flying Ace: grand feu enamel meets Peanuts
  • Konstantin Chaykin ThinKing Mystery: 1.65mm thick, no crown, 12 pieces

1. TAG Heuer Formula 1 x Gulf: A $6,300 Bet on Motorsport Nostalgia

TAG Heuer’s Gulf Oil tie-ins almost always land on the Monaco, the square case linked to Steve McQueen’s Le Mans. This time the blue and orange racing colors show up on the Formula 1 instead, the model that has long served as the brand’s entry point into the lineup. What stands out is the price: at $6,300, this sits well above the sub $2,000 F1 that first pulled a wave of buyers into the brand.

TAG Heuer built the 44mm case from sandblasted grade 2 titanium and added a forged carbon tachymeter bezel, along with a black DLC finish on the crown and pushers. Turn it over and the titanium caseback carries an engraved Gulf logo. Power comes from the automatic Calibre 16 chronograph, beating at 28,800 vibrations per hour with a 42-hour power reserve, and the case holds up to 200 meters of water resistance. The company capped the run of TAG Heuer Formula 1 x Gulf at 1,000 pieces and put it on sale July 3.

TAG Heuer Formula 1 x GulfWhy it earned a spot: turning TAG Heuer’s most accessible watch into a 1,000-piece collectible is a strange enough move to track, even if the value math only works for Gulf collectors.

TAG Heuer Formula 1 Automatic Chronograph x Gulf
Price: $6,300
🛒 Where to Buy: TAG Heuer




2. Ollech & Wajs Early Bird EB-24: A 24-Hour Dial Built for a Reason

Plenty of heritage reissues lean on nostalgia and stop there. The Ollech & Wajs Early Bird EB-24 adds real function: its hour hand makes one full lap of the dial every 24 hours instead of two, putting noon at the top and midnight at the bottom. The design comes from a watch built for pilots and radio operators during the Vietnam War, and this release marks O&W’s 70th year in business.

It comes in a 39.5mm brushed 316L steel case that runs 12.5mm thick, with sapphire crystal, a screw-down crown, and a 300-meter water resistance rating. Power comes from a custom Soprod P125 automatic caliber beating at 4 Hz with a 42-hour reserve, and each of the first 56 orders ships with its own individually numbered crown. It costs CHF 1,956, about $2,435, on a black leather strap.

Ollech & Wajs OW EB 24 Automatic WatchWhy it earned a spot: a true 24-hour dial paired with a dual time zone bezel is rare on its own, and the Vietnam-era backstory gives the reissue a reason to exist beyond nostalgia.

Ollech & Wajs Early Bird EB-24
Price: CHF 1,956 (About $2,435)
🛒 Where to Buy: Ollech & Wajs




3. Split GMT: A Traveler Movement From a Brand You Haven’t Heard Of

Adding a fourth hand doesn’t automatically make a new microbrand GMT worth a look. What earns the Split GMT some attention is the Miyota 9075 movement inside it, a traveler-style caliber with a local hour hand you can jump independently, the feature that actually separates a working travel watch from one with a GMT hand simply added on.

The 40mm Ceramod+ case runs 12.9mm thick with sapphire crystal, 100 meters of water resistance, and an FKM rubber strap, and it’s offered in four colorways: Delta, Rea, Westbourne, and Hudson. Split limited the run to 250 pieces and puts an hour of therapy toward the mental health charity Anna Freud with every online purchase.

Split GMT Watch

Why it earned a spot: a traveler GMT movement at this price isn’t common, and the founder’s mental health angle gives an otherwise crowded category a reason to stand out.




Split GMT
Price: $904.00 (US) / £795 inc. VAT (UK)
🛒 Where to Buy: Split Watches

4. Bulova Snorkel Sail 4th: A Patriotic Diver That Earns the Occasion

A lot of patriotic watches amount to a regular case with a flag themed dial and an inflated price. The Bulova Snorkel Sail 4th does more with the idea, linking the country’s 250th anniversary and Bulova’s own 150-year history to a tall ship festival that drew vessels from 32 nations into New York Harbor over six days in July.

The 41mm case is built from white hybrid ceramic, which holds up better against scuffs than the steel most divers at this price use, paired with a red wave-pattern dial and a caseback stamped for the Sail 4th 250 event. A Miyota 2115 quartz movement keeps time within about 15 seconds a month, and the 100-meter water rating handles swimming and snorkeling, though it carries no scuba certification. It lists at $375 and is currently discounted to $300 on Amazon.

Bulova-Snorkel-Sail-4th WatchWhy it earned a spot: the engraved caseback turns a $375 quartz diver into a wearable souvenir tied to one specific week in 2026, which is more thought than most commemorative watches put in.




Bulova Snorkel Sail 4th
Price: $300 (Discounted from $375)
🛒 Where to Buy: Amazon

5. Hamilton x The Odyssey Khaki Field Auto: Bronze Built From Myth

Hamilton and director Christopher Nolan have spent the better part of a decade building one of watchmaking’s more interesting brand-filmmaker partnerships, and their fourth project together leaves the screen out entirely. The Hamilton Khaki Field Auto “The Odyssey” is a tribute piece built around Homer’s poem rather than a prop from Nolan’s 2026 film, limited to 2,112 pieces and released the same day the movie opened.

The 42mm bronze case will develop its own patina with wear, the dial features a rim textured like a war helmet and hands shaped like a blade, and the titanium caseback carries an engraving of that same helmet alongside Nolan’s signature. Hamilton’s automatic H-10 movement powers it, offering an 80-hour power reserve and a Nivachron balance spring, and each watch comes with a replica of Athena’s pin from the film. It costs $1,495.

Hamilton The Odyssey Watch 2Why it earned a spot: an 80-hour power reserve and a bronze case built around Homeric symbolism instead of movie merchandise sets this apart from the usual studio watch tie-in.




Hamilton Khaki Field Auto “The Odyssey” Limited Edition
Price: $1,495
🛒 Where to Buy: Hamilton

6. Nixon 51-30 Chrono: Oversized Presence With Real Dive Credentials

Oversized watches often let their size do the talking instead of the spec sheet. The Nixon 51-30 Chrono backs its size with an actual 300-meter dive rating, and it’s the model that first built Nixon’s reputation among big case fans.

The 51mm stainless steel case measures 15mm thick, and Nixon moved the crown and pushers to the 9 o’clock side instead of the usual 3 o’clock so the case doesn’t dig into the wrist during wear. A Miyota OS20 quartz movement runs a six-hand chronograph with 24-hour and second-timer subdials, while a screw-down crown and caseback keep the water rating intact. It’s currently $525 on Amazon, down from a $575 list price.

NIXON 51-30 Chrono A1389-300m Water Resistant Men's Analog Fashion Watch 51mm Where to Buy




Why it earned a spot: a true dive rating on a watch this large is rarer than the oversized diver category suggests, and the price cut makes it an easier entry point right now.

Nixon 51-30 Chrono
Price: $525.00 (Discounted from $575.00)
🛒 Where to Buy: Amazon

7. RGM Model 151 Snoopy Flying Ace: Grand Feu Enamel Meets Peanuts

RGM claims a first: baking Snoopy’s likeness directly into a fired grand feu enamel dial rather than printing it on top. The RGM Model 151 Snoopy Flying Ace places the character’s World War I flying ace daydream, doghouse turned Sopwith Camel included, on the brand’s pilot-style 151 case, built by hand in Mount Joy, Pennsylvania.

The 38.5mm case is offered in 316L steel or CP-2 titanium, and it runs on a Swiss made RGM-Sellita SW300 automatic movement rated for a 52- to 56-hour power reserve. Pricing splits by dial: the matte light-blue metal version starts at $3,950, while the white grand feu enamel version runs $8,950 in steel and $9,950 in titanium.

RGM Model 151 Snoopy Flying Ace Watch Release

Why it earned a spot: Grand feu enamel work typically shows up on watches priced well above what RGM is charging here, and putting Snoopy on one first is an unusual move for a small American workshop most people have never come across.

RGM Model 151 Snoopy Flying Ace
Price: From $3,950
🛒 Where to Buy: RGM Watches

8. Konstantin Chaykin ThinKing Mystery: 1.65mm Thick, No Crown, 12 Pieces

Konstantin Chaykin took one of independent watchmaking’s more playful concepts, a dial that appears disconnected from its hands, and built it into a case just 1.65mm thick. The ThinKing Mystery is a 41mm manually wound piece limited to 12 examples, and the thin case isn’t really the point. The mystery display is.

Two transparent sapphire discs, each 10.6mm wide and 0.2mm thick, handle the hour and minute readout, rotated at their edges by the in-house K.23-3.1 caliber, which doubles the caseback as the movement’s own mainplate. It skips a standard crown entirely, so owners wind and set the time using a dedicated winding box or a slim key, and the dual-balance system inside runs at 18,000 vibrations per hour with a 38-hour power reserve. Chaykin lists no public price and sells it only by allocation request.

The ThinKing Mystery on its black leather strap, official Konstantin Chaykin image
The ThinKing Mystery on its black leather strap, official Konstantin Chaykin image

Why it earned a spot: removing the crown entirely to hit 1.65mm is a clearer tradeoff than most ultra-thin projects make, and the mystery display keeps the watch recognizable as Chaykin’s work rather than just a record attempt.

Konstantin Chaykin ThinKing Mystery
Price: Available by allocation request (no public price)
🛒 Where to Buy: Konstantin Chaykin

The Bottom Line

Eight watches, and almost no overlap in what each one is trying to do. The Ollech & Wajs and the Chaykin sit at opposite ends of the same idea, one making 24 hours legible at a glance and the other making time nearly invisible, while the Bulova and the Hamilton show two different ways to attach a watch to a story instead of just a spec sheet.

If price matters most, the Bulova and the Nixon do the most with the least money. If the story is the point, the Hamilton, the RGM, and the Chaykin are built for buyers willing to pay for it. Either way, several of these are capped at a few hundred pieces or fewer, so waiting on those specifically is its own decision.

One watch you won’t find on this list is Swatch’s MISSION TO THE MOON 1969, the 1,969-piece MoonSwatch built with 11 grams of OMEGA 18K Moonshine Gold melted down from 1969 Speedmaster parts. We left it off this roundup on purpose, not because it slipped past us, but because the application scramble around it made sure nobody missed it.



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