Most bluetooth speakers try to disappear. They hide behind mesh grills and neutral tones, blending into whatever room you place them in. IKEA’s new GREJSIMOJS portable speaker does the opposite: it’s a purple mouse with a tail, designed for kids to carry around like a pet that plays music.
Price: £12 (Around $16)
Where to Buy: IKEA UK
What IKEA Actually Built Here
The IKEA GREJSIMOJS Portable Bluetooth Speaker measures roughly palm-sized, designed so small hands can grip it without strain. The mouse shape isn’t decorative—the rounded body creates a natural handle, and the braided polyester tail doubles as a carrying loop.
Purple dominates the colorway, with the kind of saturation that photographs well for kids who want to show friends what they got. IKEA positions this as part of their GREJSIMOJS collection, which includes furry chair covers, storage poufs with teeth, and other products designed around playfulness across the home. The mouse speaker fits that brief. It sits somewhere between toy and tech, which is exactly the point. It’s Bluetooth-connected, battery-powered, and built for portability. You charge it, pair it, and hand it to whoever wants to control the music. The setup takes maybe thirty seconds. The plastic covering feels closer to toy material than traditional speaker mesh. It catches light differently depending on angle, giving it texture that static product photos can’t quite capture. The ears sit upright, reinforced enough to hold shape but not rigid. They’ll bend if a toddler squeezes too hard, which is probably intentional.
How This Speaker Actually Gets Used
IKEA’s marketing talks about “groovy kitchen tunes” and “cozy bedtime stories,” which translates to this: it works anywhere you’d tolerate a stuffed animal sitting on a surface. Nightstand, kitchen counter, playroom shelf. The form factor matters more than you’d expect. A cylindrical speaker rolls off tables. A cube sits static. A mouse with a tail can hang from a hook, sit upright, or get tossed in a bag without looking like you packed electronics.
Battery life isn’t specified in IKEA’s product details, which means it’s probably modest. Portable speakers at this price point typically give you 4 to 6 hours of playback, enough for a day of intermittent use but not a weekend trip without recharging. The charging method isn’t shown in the images, but it’s likely USB-C or micro-USB tucked somewhere discreet. IKEA keeps those details vague on purpose, focusing marketing energy on the form factor instead of the specs. That’s a smart call for a product aimed at parents who care more about whether their kid will use it than whether it supports fast charging.
This speaker exists for sing-alongs, audiobook narration, and YouTube Kids videos played in rooms where parents don’t want to hear tinny phone speakers. It shifts the audio source from a device screen to a physical object kids can interact with.
What IKEA’s Design Team Was Actually Thinking About
IKEA’s development leader Karin Blindh Pedersen said the collection started with research into play and parenting. The insight here: parents recognize play matters for kids but struggle to integrate it into daily routines. GREJSIMOJS products embed playfulness into functional objects instead of adding more toys to the pile. That’s a response to the endless accumulation problem most families face, where toys multiply faster than storage solutions. By making functional items playful, IKEA sidesteps the guilt parents feel about adding more stuff while still delivering the whimsy kids respond to. Designer Marta Krupinska described her design process as starting from moments where she “gets lost” and has fun, which explains why the final product doesn’t apologize for being whimsical.
The ears could’ve been subtle rounded bumps, but instead they’re fully committed mouse ears that stand upright and catch attention from across a room. The tail isn’t just decorative fabric either. It’s reinforced with enough structure to function as an actual carrying loop while maintaining the mouse silhouette. The mouse speaker doesn’t try to teach kids anything or gamify behavior. It’s just a speaker that looks like something they’d want to hold. That removes friction from the “ask a parent to put music on” routine. The design also reflects IKEA’s broader strategy of making play visible in adult spaces, signaling that kids’ preferences get a seat at the table in shared family spaces.
Furry chair covers and mouse speakers signal to visitors that kids live here and their preferences matter. Some parents want that. Others prefer play contained to specific rooms.
Who Should Skip This Entirely
Anyone needing a speaker that survives being thrown, dropped, or submerged should look elsewhere. Plastic and battery-powered electronics don’t pair well with truly rough handling.
Serious audio quality for music listening isn’t happening at this price point. This speaker handles spoken word and casual playback. It won’t reproduce the frequency range or stereo separation that older kids or adults expect from dedicated speakers. The target audience isn’t audiophiles or even music-focused listeners. It’s parents buying a first tech object for toddlers who just want something that plays Encanto songs on repeat. IKEA doesn’t list an IP rating, which means moisture and dirt will damage it.
Kids past the age where mouse-shaped objects feel appealing will ignore this completely. The design targets roughly ages 3 to 8, the window where anthropomorphized objects still feel engaging. Older kids want speakers that look like tech, not toys. The aesthetic commits fully to being playful, which limits its age range.
Where This Fits in the Playful Tech Landscape
Tonies audio boxes use figurines as content delivery, while Yoto players look like retro radios with chunky buttons. Both cost significantly more and focus on curated audio ecosystems. GREJSIMOJS is just a Bluetooth speaker that happens to look friendly, which makes it more flexible and more disposable. There’s no proprietary content system to buy into, no subscription to manage, and no ecosystem lock-in. You pair it with whatever device plays audio, which means it works with streaming services, downloaded files, or whatever audio source parents already use. That flexibility matters when you’re not sure what your kid will actually engage with long-term. The £14.99 price point matters. At this cost, parents aren’t making a considered investment but adding something to a cart while buying storage bins and dish towels. It’s impulse-buy territory, which changes how people think about durability and longevity.
Replacement barriers stay low when things get lost, broken, or outgrown. That’s different from premium kids’ audio products where damage means budgeting for a new one. IKEA’s collection spans price points from low to mid-range, all sharing visual cohesion. The mouse speaker works standalone, but it also complements other GREJSIMOJS products if families go all-in on the aesthetic. That modular approach lets parents buy incrementally instead of committing upfront. You’re not locked into a system where every purchase has to justify the last one. If a toddler spills juice on it or the speaker gets forgotten at a park, you’re out fifteen quid, not sixty or a hundred.
What This Signals About IKEA’s Direction
IKEA’s been steadily expanding their kids’ and family product lines beyond furniture. Smart lighting, organizational systems, and now playful audio gear. Parents already manage screen time, app permissions, and content filters. A Bluetooth speaker shaped like a mouse simplifies one small piece of that puzzle by being obvious, tactile, and simple to understand. No app required, no account to create, no subscription to manage. Whether this particular speaker becomes a household staple or gets forgotten in a toy bin depends on individual family dynamics, but the underlying premise is sound: playful design can make functional tech more appealing to kids and less annoying for parents.
Price: £12 (Around $16)
Where to Buy: IKEA UK
IKEA’s testing how far they can push that concept across product categories.
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