Boo! Augmented reality comes to LEGO

NEWS – LEGO is entering the world of augmented reality with their new Hidden Side play theme.  Aimed at builders age seven and older, the set allows for a traditional LEGO block building experience.  It then adds augmented reality (AR) to that experience, where the builder can turn a haunted world back to normal, one ghost at a time.

LEGO will release eight “haunted” building sets.  The sets offer builders the traditional fun of LEGO building and role playing.  Once the sets are completed, that’s when the new fun begins.  Using the new AR app, builders will discover a hidden world with challenges and mysteries to solve. This adds an entirely new experience to LEGO building fun. The builder will join Jack and Parker, the apps lead characters, on an adventure in each of the eight sets in the town of Newbury.  By using their phone camera to view their built creations, the app will show the builders otherwise unseen characters and events, providing an immersive and interactive experience. The app also is a short digital game that can be played independently from the AR experience.

LEGO is also planning to release continual updates to the app, so builders can continue having new experiences within the Newbury world.

Global release is expected in August 2019.  Sets will be priced from $19.99 to $129.99. The Hidden Side app will be available from Google Play and Apple App Store.  For more information, visit LEGO’s Hidden Side website.

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