Apple is known for its Apple stores, both for the location and the architecture of the stores. In 2008, Apple opened the first store in Israel. Apple is considering a second store and the leading location is Jerusalem. The location is in the new entrance to the city (see picture), next to a first of its kind digital library. Eran Tur, from Apple Israel is driving this project. If Apple will go forward with the plan, then we can expect to see the opening in 2016.