Happy Hour Timepieces celebrate happy hour, with each of their watches highlighting the 5 hour marker. The Ish, for example has a slightly frosted mineral crystal that’s only clear “where it matters most”. Instead of traditional hands, it marks the hours and minutes with their Splash graphic. The screw-back case is made of brushed or black IP stainless steel; it has a calf-skin strap in black or orange. The face is 42mm in diameter, and the crown has an enamel Happy Hour logo. The strap has the patented Happy Hour buckle that can be used as a bottle opener. The Ish sells for $149.99. Other models start at $79.99.