On its own, the iPhone has a great build in camera. But if you want to kick it up a notch, you should check out the iSteady Shot M-27 action camera mount. Your iPhone 4/4S snaps into a 16 oz. aircraft grade aluminum fixture that comes with a detachable 37mm wide angle/macro lens that has a 130 degree view. The M-27 features contoured hand grips and several threaded tripod mounts: two on top and three on the bottom. It also has a microphone/light mount which is built into the top center. The M-27 is made here in the US, is priced at $99.99 and is available now.
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Now that really looks cool!