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OMEGA’s $9,400 Bond Seamaster Came Out of a Video Game First

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OMEGA Seamaster Diver 300M Chronograph 007 First Light

The action-adventure video game 007 First Light launches worldwide tomorrow, May 27, 2026, and OMEGA has already moved the watch Bond wears in the game off the screen and into its catalogue. The Seamaster Diver 300M Chronograph 007 First Light is a production reference (ref. 210.32.44.51.01.002, not a limited edition) priced at US$9,400, and it’s the first time OMEGA has put a chronograph on Bond’s Seamaster Diver 300M in any form.

Price: $9,400
Where to Buy: Omega



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The game is the work of Danish studio IO Interactive, best known for the Hitman games, in partnership with Amazon MGM Studios, and it goes live worldwide tomorrow on PlayStation 5, Xbox Series X/S, and PC, with a Nintendo Switch 2 version following later in the year. The plot is an original take on Bond’s pre-00 years, built around a 26-year-old recruit. On the player’s wrist, the Seamaster doubles as a piece of Q-branch field kit: one mode of play turns the watch into a hacking tool for taking down electronics, while the strap conceals a laser players use as a cutting and breaching device. Both come up across missions on the road to becoming 007.

Rather than retro-fit a young Bond with an existing reference, OMEGA designed the watch with IO Interactive, first as a digital prop, then as a real Seamaster now sitting in the brand’s permanent James Bond collection. Here’s what you’re going to see strapped to that 26-year-old Bond when the game goes live tomorrow.

A first for the Bond Seamaster Diver 300M

007 First Light Bond Seamaster Diver 300M




The big news for collectors: this is the first chronograph the Bond Seamaster Diver 300M line has ever carried. Every prior OMEGA-Bond Diver, going back to 1995’s GoldenEye, has stuck to a time-and-date dial, no subdials, no chrono pushers, no running seconds register. OMEGA’s explanation for breaking that pattern is straight from the game design: in 007 First Light, the subdials are part of the gadget’s operation, so the production watch keeps the same configuration on the wrist.OMEGA Seamaster Diver 300M Chronograph 007 First Light Pricing

Specs are familiar Diver 300M territory pushed into all-ceramic territory: a 44 mm stainless steel case, measuring 17.2 mm thick and 52.8 mm lug-to-lug (per Time and Tide’s hands-on), wrapped in a polished black ceramic bezel ring with a white enamel diving scale. The standout detail OMEGA itself singles out: the chronograph pushers are crafted from polished black ceramic as well, matching the bezel rather than the case metal.OMEGA Seamaster Diver 300M Chronograph 007 First Light Review

The dial keeps the wave-engraved black ceramic Diver fans know, but adds a PVD bronze gold ring around the 3 o’clock subdial and the matching gold central chronograph seconds hand, the only warm tones in an otherwise black-and-rhodium build. Remaining hands and indexes are rhodium-plated with white Super-LumiNova; per WatchTime’s hands-on coverage, the lume itself splits between blue emission for the hours and chronograph displays and green emission for the minute hand and bezel marker. “Seamaster” is rendered in red, with a date window at 6 o’clock.

Straps inspired by the game

Out of the box, the watch comes on an exclusive striped NATO built around the game’s visual identity. OMEGA describes the colorway as a callback to the Seamaster worn in No Time to Die, reworked into a new stripe pattern for 007 First Light. A dedicated Seamaster buckle and “007” and “First Light” engravings on the keepers finish the strap.OMEGA Seamaster Diver 300M Chronograph 007 First Light Where to Buy




Owners who want to swap the look later get a built-in upgrade path: OMEGA is selling six additional NATO straps separately, each one matched to a strap variant players can equip on the in-game watch, a rare case of a video-game cosmetic option turning into a real, buyable accessory.

Movement and packaging

Powering all of this is OMEGA’s automatic Co-Axial Master Chronometer Calibre 9900, a METAS-certified column-wheel chronograph with 60 hours of power reserve and resistance to magnetic fields up to 15,000 gauss. Small-seconds sit at 9 o’clock; the combined 60-minute and 12-hour recorder sits at 3. The sapphire caseback shows the movement and adds two layers of game branding: a 007 First Light logo in black metallization on the inside of the crystal, plus a printed “FIRST LIGHT” legend across the glass itself, per Hodinkee.OMEGA Seamaster Diver 300M Chronograph 007 First Light Availability

007 First Light Bond Seamaster Diver 300M Review

Each watch is delivered in a special presentation box modeled after the in-game suitcase used to carry OMEGA watches in 007 First Light.




Price: $9,400
Where to Buy: Omega

Why it mattersOMEGA Seamaster Diver 300M Chronograph 007 First Light Price

OMEGA’s Bond watches have always followed the films. 007 First Light flips that pattern. When the game opens worldwide tomorrow, players will be wearing, and using, a watch that already exists on OMEGA’s books as a non-limited US$9,400 reference, even if the brand hasn’t yet pinned down exactly when units will land at retail. The more interesting question is whether this is a one-off curiosity or the first sign of OMEGA chasing Bond into new media beyond cinema. 007 First Light gets a shot at answering it starting tomorrow.



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