The Kindle Fire just started shipping, and Amazon is of course ready with some cases for you.  It seems that Amazon is seeing the Fire as a reader instead of a tablet, at least based on the selection of covers.  It seems most of them are sleeves or book-style covers and not stands.  The Verso Artist Series cases are light-weight book-style cases with covers designed by various artists.  Shown is the Cities case in red by Sharyn Sowell.  The covers have a microfiber interior and patent-pending elastic corner straps to hold the Fire in place.  (I’m not sure what’s patentable about a corner strap, since covers have been using them for years…)  The Cities case is $39.99.
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The question will be whether people are willing to spend $40 or $50 on a case for a $200 item. Right now, I’m thinking manila folder and rubber band.
Amazon, and most of the reviewers, have been very clear that the Fire is a content (mostly Amazon content) presenter and not intended to be a tablet.
@Doug Jensen But Amazon also has videos for download, which they feature in the Fire information. A stand case would make watching movies much easier.