Sears has launched a new entertainment download service called Alphaline Entertainment. The new service is powered by RoxioNow, and offers purchase and rental of movies and TV shows. Sears is already selling a line of televisions, DVD, and Blu-ray players that are Alphaline-enabled. Sears also says that many internet-enabled devices you currently have may be able to provide Alphaline with a firmware update. Check the above links for more information about the service and suitable devices.