Chances are you have had at least one Nokia phone in your life if you were born sometime before 1990. Fast forward to today, it’s probably a Samsung, Motorola, HTC, RIM or Apple (smartphone). Even if it is from some other brand, I can bet that it is not a Nokia. Why? What happened? Nokia dominates the cellphone market around the world. Except the USA.
Nokia has noticed over the past few years their iron grip isn’t as strong as it was. It is becoming obvious that they are starting to panic. Android the Monster has invaded every land and the beloved iPhone has the minds and hearts of many especially here in the States. Blackberry still has a loyal user base and will not go down without a fight. Microsoft is making what looks to be a come back reminiscent of Michael Jordan’s return to the NBA. Palm has the highly respected WebOS. Where is Nokia? The Big 4 carriers in the U.S. do not carry many if any Nokia phones. The Makers of all the top operating systems are North American companies. The question is: Can you be a dominate force if you have little to no presence in the U.S.?
Nokia’s Market share is dwindling because the competition is better, to put it quite frankly. Even with the release of the new Devices such as the N8, C6 and N9 which look promising, no one will buy them here. Especially at unlocked prices which can be triple the price of something that is better, provided it is bought at the subsidized price from one of the major carriers.
“People tell me: ‘Oh yes, I remember my Nokia device. It was very reliable and very good. I haven’t bought one in a while,”’ Ms. McDowell said. “So I think the opportunity for re-entry is there.”-Mary T. McDowell from Nokia
So they do understand that they are as out of it as Microsoft. Both are looking to get back in the ring. But that’s not possible without the carriers. That is why Nokia has been running an application development contest with the award of 10 million dollars for the top apps! The applications that are developed are to be made specifically for the N8. AT&T are partnered with them in the contest.
“Nokia desperately needs a carrier partner if it wants a successful smartphone in the U.S. and AT&T will soon need some new hot handsets to counteract the likelihood that it will lose its iPhone exclusivity. However, the U.S. market doesn’t generally support the unsubsidized, full-price model found outside of the U.S. so at $549, the N8 won’t attract big sales numbers.” -GigaOm
Will AT&T carry the N8? Will Developers build applications for Symbian ^3, or are they too busy swimming in iPhone and Android money? If AT&T has this phone available, would you consider it?