The spec sheet for LG’s next Wallpaper TV is already public, two months before CES opens. The CES Innovation Awards listing names the flagship as the LG OLED evo 97W7, a 97-inch 4K set built to mount flush against the wall and take its video wirelessly, and the listing prints the numbers LG’s own announcement left out.
The W7 took an Innovation Award in the Video Displays category, one of 20 Innovation Awards LG collected for CES 2027. We covered the award in our CES 2027 roundup when it landed.
The listing settles the size and most of the hardware. Price is still missing.
A carbon fiber backplate holds it to 15.7mm
Start at the back. The 97W7’s backplate is carbon fiber, the material LG chose to hold a 97-inch screen to a 15.7mm profile and a total weight under 40kg. It hangs flat, like a picture. Ninety-seven inches of OLED that stays under 40 kilos is the engineering story here, ahead of anything the panel does.
The panel figures run flagship-high. Peak brightness is 4,000 nits, color coverage is 83% of BT.2020, and reflectance is 1.1%, with Dynamic Power Control managing the panel’s output. The sensors moved off the frame, too. Optical and ambient sensors sit beneath the active panel on the 97W7, where the W6 keeps its motion sensor in the frame around the screen.
| Model | LG OLED evo 97W7 |
| Screen | 97-inch 4K OLED |
| Profile | 15.7mm |
| Weight | Under 40kg |
| Backplate | Carbon fiber |
| Peak brightness | 4,000 nits |
| Color gamut | 83% BT.2020 |
| Reflectance | 1.1% |
| Refresh rate | 165Hz VRR |
| Audio | Virtual 11.1.2-channel |
| Wireless | Zero Connect, uncompressed 4K |
| Sensors | Under Display Sensor, optical and ambient |
The cables live with the box, not the screen
Zero Connect carries the picture. The system transmits uncompressed 4K video to the display, so the signal cables plug into a separate box and the screen itself needs nothing run to it. LG’s awards release adds that the slim treatment covers every component, the panel, the main board and the speakers, and that the wireless link is built to send video and audio without loss or delay.
No signal cable touches the screen.
Gamers get their line items. The set supports 165Hz variable refresh and Bluetooth Ultra Low Latency input, and the audio is a virtual 11.1.2-channel system from speakers built into that thin body.
Gallery+ is on board as well, filling the idle screen with art when nothing is playing. On the W6, the same mode draws on more than 5,000 curated works.
LG also puts its latest agentic AI on the set. The company describes it as software designed to understand what viewers need and personalize the experience around that. For now it’s a label. January’s full reveal has to supply the specifics behind the pitch.
Bigger than the W6, and thicker for it
The W6 is the yardstick. LG brought the Wallpaper design back at CES 2026 in 77-inch and 83-inch sizes, 9.95mm deep, with a re-engineered mount that eliminates the gap to the wall and its Zero Connect Box working from up to 32 feet away. The current box is a 245mm square that stands 69.8mm tall. The 77-inch started at $5,499.99 on LG.com at launch.
The 97W7 trades a slice of that thinness for size. At 15.7mm it runs roughly half again as deep as the W6, and it jumps 14 inches past the biggest Wallpaper set LG sells today.
Under 40kg at that size says the trade was deliberate. A 97-inch screen a household can actually hang is the product.
The name is ten years old
W7 isn’t a new badge. LG’s first Wallpaper TV was the SIGNATURE W7 at CES 2017, the Picture-on-Wall set that started the line and took Best of the Best honors at that show, and LG’s own W6 release describes the Wallpaper design as first introduced in 2017. The badge is a model-year code. And 2027 lands the flagship back on the same name a decade later.
Nothing below the flagship has been named. LG’s CES 2027 awards material carries no C-series successor and no pricing for anything, so the talk about what replaces the C6 stays talk. The Wallpaper set is the only 2027 OLED LG has put a model number on so far.
LG puts the full details of its CES 2027 award winners on January 4. Two days later, the show opens. That’s the reveal that has to price the 97W7 and say whether smaller W7 sizes follow it.
The W6 started at $5,499.99 in a smaller size, so the 97-inch won’t come in gentle. What’s settled already is the shape of LG’s 2027 flagship: the biggest Wallpaper TV the company has made, hung flat, fed wirelessly, and wearing the name that started the line.
January will tell whether it stays a one-size flagship.
