If Apple’s regular iPhone finishes feel too ordinary, luxury customizer Caviar has an answer. The company is already taking orders for extravagant versions of a foldable iPhone Ultra, with materials including titanium, sterling silver, crocodile leather, carbon fiber, and gold.
Price: From $13,840
Where to Buy: Caviar
There’s just one rather important complication: Apple hasn’t announced the iPhone Ultra yet.
That distinction matters because Caviar’s catalog looks like a conventional product lineup. Its dedicated Custom iPhone Ultra page currently shows seven designs, with the Titanium version starting at $13,840 and the Jobs edition at $15,990. Caviar also directs prospective buyers to contact a manager to select and order a model.
What Caviar is offering, however, is its luxury interpretation of an anticipated Apple device rather than a customized version of a currently shipping Apple product.
Seven Luxury Versions of a Phone Apple Hasn’t Made Official
Caviar specializes in turning mainstream flagship phones into limited-edition luxury objects. With the Custom iPhone Ultra, the company isn’t waiting for Apple’s launch before showing buyers what it plans to offer.
The current catalog lists Titanium at $13,840, Karat at $14,130, Dark Cherry at $14,270, Silver and Magenta at $15,270, Gold at $15,560, and Jobs at $15,990.
Those are Caviar’s current listed prices, not guarantees of what buyers will pay later. And these aren’t simply expensive protective cases.
Caviar describes custom exterior panels and decorative components using materials such as titanium, sterling silver, crocodile leather, carbon fiber, and precious-metal details.
The Silver design, for example, combines sterling silver with black crocodile leather. Dark Cherry uses wine-purple crocodile leather with decorative elements coated in 24K gold. The Gold version goes further with carbon fiber incorporating gold threads and a three-dimensional Apple logo made from 18K gold.
The practical benefit over an eventual standard Apple phone? That’s not really the point. Caviar is selling materials, craftsmanship, scarcity, and visual distinction.
Liquid Metal Takes the Idea Even Further
If spending roughly $14,000 to $16,000 isn’t extravagant enough, Caviar has also presented a Liquid Metal version.
Caviar describes its custom panel as being made from sterling silver, including a three-dimensional sterling-silver Apple logo. The company says production will be limited to 17 examples.
Its listed price starts at $18,840, with higher storage selections pushing the figure to $19,560.
At that level, comparing the device with a conventional flagship based solely on processor speed or camera performance starts missing the point. The exterior is effectively being treated as a piece of jewelry.
That’s also why Caviar’s prices shouldn’t be interpreted as evidence of what Apple’s eventual device might cost. The enormous premium here is attached to Caviar’s customization.
The Apple Hardware Is Still the Unknown Part
This is where the distinction between Caviar’s product concept and Apple’s product becomes essential.
Caviar can specify its designs, materials, production-limit claims, and catalog prices today. The final Apple hardware underneath is another matter.
Until Apple officially introduces such a device, Caviar’s references to an “iPhone Ultra,” its foldable form factor, and any associated hardware details shouldn’t be interpreted as specifications confirmed by Apple.
Caviar’s polished presentation isn’t evidence that Apple has confirmed the device’s name, specifications, final design, or retail price.
For something carrying a five-figure Caviar price tag, that’s an important distinction.
So What Are You Actually Ordering?
Caviar is accepting orders through its site. The Custom iPhone Ultra catalog tells prospective customers to contact a Caviar manager who will help them select and order a model.
Caviar’s standard process for customized devices says production begins after full payment. Once a completed custom phone passes inspection, the company says it’s dispatched within one to four business days, with international delivery generally taking at least another week.
What that standard language doesn’t establish is when these particular iPhone Ultra orders will begin shipping.
That’s something I’d want answered before paying.
Anyone seriously considering one should clarify the expected production schedule, delivery timing, cancellation terms, and what happens if Apple’s eventual device differs from what’s currently anticipated.
When you’re spending enough to buy a decent used car on a customized smartphone, those questions matter more than debating whether crocodile leather or sterling silver looks better.
At $13,840, Normal Smartphone Value Stops Making Sense
Once the price crosses $13,000, ordinary smartphone value calculations stop being particularly useful.
Caviar’s catalog currently starts at $13,840 for Titanium and reaches $15,990 for Jobs among the seven designs displayed. Other treatments announced by Caviar, such as Liquid Metal, can cost considerably more.
None of that extra spending establishes that a Caviar version will take better photos, run apps faster, last longer on a charge, or have a better display than whatever standard hardware Apple eventually releases. Most of that premium is tied to Caviar’s materials, customization, scarcity, and presentation rather than additional computing capability.
Caviar also offers additional personalization, including engraving, initials or logos, material substitutions, modified design elements, custom shapes, and unique packaging.
The company says its customized iPhones include a one-year Caviar warranty and certificates of authenticity. Those are Caviar’s terms and claims, not additional Apple warranty coverage.
You’re not paying five figures to get more iPhone. You’re paying to make the iPhone itself the collectible.
Who Is the Caviar Custom iPhone Ultra For?
If you’re interested in Apple’s anticipated foldable because you want to know about its display, cameras, battery life, durability, software experience, or value, wait for Apple.
Until Apple officially announces such a device, those are exactly the questions Caviar’s elaborate exterior can’t answer.
But if you’re a collector who sees a smartphone the way someone else sees a mechanical watch, limited-production sneaker, or piece of jewelry, Caviar’s proposition makes considerably more sense.
Buyer fit: This is for wealthy collectors who value rarity, precious materials, customization, and owning something few other people will have. It isn’t for someone trying to get more smartphone performance for the money.
Caviar has found a way to sell a five-figure collectible around the idea of Apple’s anticipated foldable before Apple has made such a device official.
Price: From $13,840
Where to Buy: Caviar
For everyone else, the sensible move is much cheaper: wait and see what Apple actually announces.
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