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The Rarest New Watch This Year Skips the Loud Colors Everyone Chases

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CITIZEN TSUYOSA Shore New Limited-Edition Model

The TSUYOSA Shore family launched in February 2026 with four colors built around the idea of a sport-ready automatic: navy, marine blue, moss green, coral red. Citizen’s newest addition to that line takes the same 40mm case and throws out the color playbook entirely.

Price: $462.50 (projected, August 2026)
Where to Buy: Citizen



The new TSUYOSA Shore NJ0238-57E is a limited edition capped at 12,000 pieces worldwide. It trades the Shore’s signature saturated palette for a deep, graduated-black face finished with warm gold accents on the indices and bezel scale. Citizen describes the concept as a journey back in time, positioning the watch as a vintage-coded design that preserves the sporty lines the TSUYOSA family is built around. The watch is scheduled to launch in August 2026 at a projected USD $462.50.

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What the Dial Actually Looks Like

Citizen finished the dial with a textured surface and a graduated black tone, aiming for a look the brand calls vintage-inspired. The warmth comes from the gold-colored bezel scale and dial indices, which read differently from the high-contrast luminous indexes on the standard Shore models. Where the core Shore lineup reads nautical and sporty, the NJ0238-57E reads closer to a retro diver from a different decade.

CITIZEN TSUYOSA Shore New Limited-Edition Model 2




The one-way rotating bezel is still present, now with those gold-colored markings. Sapphire glass covers the dial with a date magnifier for improved visibility, one of the signatures of the TSUYOSA line. Flip it over and a transparent case back puts the movement on display for anyone curious enough to check.

The Case and Bracelet

The case measures 40.0mm across and 12.5mm thick in stainless steel, identical to the rest of the Shore family. The three-link bracelet is the same design Citizen uses across the Shore range, providing the comfortable wear the Shore has been recognized for since its February launch.

Water resistance sits at 10 BAR, which is plenty for swimming and general water exposure, though Citizen doesn’t position this as a dedicated dive watch. The rotating bezel borrows the visual cue of one, and 10 BAR covers most everyday scenarios well short of serious diving.

The Movement Inside

The Caliber 8210 powers the NJ0238-57E, the same movement found throughout the TSUYOSA Shore lineup. It combines automatic winding with a manual backup option, running at 21,600 vph with 21 jewels inside. The stop-second function lets you set the time precisely when synchronizing to a reference. Citizen rates the power reserve at approximately 42 hours from a full wind.




The accuracy specification is -20 to +40 seconds per day on average. That’s a wide tolerance window, consistent with what the Cal. 8210 delivers at this price point. It’s reliable for your everyday rotation, not a precision instrument.

12,000 Pieces and $462.50

The limited-edition designation here is real. At 12,000 units worldwide, the NJ0238-57E sits in a different category from the permanent Shore models. The projected price of $462.50 is a modest premium over the standard Shore models, which start around $440 in the US for the steel-only variants.

CITIZEN TSUYOSA Shore New Limited-Edition Model 3

For context, Citizen has been expanding the TSUYOSA line steadily throughout 2026. The TSUYOSA 60, the collection’s 60-hour-power-reserve variant, has been retailing since autumn 2025 and just added a new gold-tone exclusive priced up to $675. The Shore collection arrived in February.




The NJ0238-57E is quieter than either: no power-reserve upgrade to headline, no bold colorway. It’s the Shore for you if you wanted the platform without the sport palette.

If you’ve been watching the Shore lineup and found the standard color options too bold for your use case, this version has range the others don’t. The black-and-gold palette moves between sport casual and smart casual in a way the coral red and navy versions can’t.

Where Things Stand

The NJ0238-57E is scheduled for August 2026. Citizen lists the projected US price at $462.50, with the usual caveat that final retail pricing may vary by market. No US Amazon listing has been confirmed at time of writing, and a search for the exact model turned up no matching ASIN yet.

Zales already lists the NJ0238-57E at $525 (currently out of stock), so the eventual street price may land above Citizen’s projection. If you’re planning to buy at launch, the Citizen authorized retailer list is the place to watch first.




Price: $462.50 (projected, August 2026)
Where to Buy: Citizen authorized retailers


Frequently Asked Questions

What is the Citizen TSUYOSA Shore NJ0238-57E?
It’s a limited-edition version of Citizen’s TSUYOSA Shore automatic watch, swapping the line’s saturated color options for a graduated black dial finished with warm gold accents. It’s capped at 12,000 pieces worldwide and is scheduled to launch in August 2026 at a projected USD $462.50.

How is it different from the standard TSUYOSA Shore models?
The standard Shore lineup launched in February 2026 with navy, marine blue, moss green, and coral red dials. The NJ0238-57E replaces all of that with a single muted, vintage-coded black-and-gold execution. It’s also a limited edition rather than a permanent collection piece.

What movement does the NJ0238-57E use?
The Caliber 8210, an automatic with manual winding as a backup. It runs at 21,600 vph with 21 jewels, a stop-second function, and approximately 42 hours of power reserve when fully wound.




Is this a dive watch?
No. The NJ0238-57E has a one-way rotating bezel and 10 BAR water resistance, which covers swimming and everyday water exposure. Citizen doesn’t rate it for serious diving.

When will the Citizen TSUYOSA Shore NJ0238-57E be available?
August 2026. Availability by market may vary from the projected $462.50 US price.



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