Space Jam turns 30 this year, and Jordan Brand is marking the anniversary the loudest way it knows how, by handing the most famous logo in sneakers over to the other guy. The Air Jordan 1 Mid SE built for the occasion moves the Jumpman off the tongue entirely. In its place, a red Hare stretches out in the full one-handed dunk pose, legs split wide, ball palmed high, with HARE stamped in block letters underneath. It’s the Jumpman silhouette redrawn as a rabbit, and it lands instantly for anyone who wore out the 1996 film on VHS. The film hit theaters in November 1996, which makes the timing exact rather than approximate.
The swap works because the rest of the shoe plays it straight. Under the gag sits a wearable grey-and-white Mid in Light Smoke Grey, University Red, Cool Grey and Varsity Royal, and Nike lists the shoe in its Space Jam collection rather than treating it as a one-off novelty. The Jumpman hasn’t vanished, either. It turns up on the insole, laid over a big 30 graphic, like a signature moved to the inside of the shoe where only the wearer sees it.
It’s live on Nike now at $140, style code IZ9293-001, showing as buyable with the full men’s size run listed. No draw, no raffle, no countdown clock.
Price: $140
Where to buy: Nike
Fuzzy grey over white leather
On paper, Nike keeps the build standard. Leather upper, Nike Air cushioning, rubber outsole.
The photos carry the personality here, with fuzzy grey panels doing the character work and a Swoosh stitched like it was sewn at halftime.
Those fuzzy, almost shaggy panels cover the toe box and the midfoot, and they change how the whole upper catches light compared with a flat leather Mid. Smooth white leather takes the toe cap, the eyestays and the collar, while a darker grey wraps the heel and ankle panels. Next to the fuzz, the clean white sections look even crisper, so from across the street the shoe still passes as a plain grey-and-white sneaker. Up close, the texture gives it away every time, which is exactly the balance an anniversary shoe needs if adults are going to wear it with actual outfits. It photographs loud and wears quiet.
Cutting through the grey is an embroidered Swoosh in deep royal blue, outlined in red stitching that runs slightly rough, like it got sewn in a hurry before tip-off. The Swoosh wraps around the heel, so the color shows from behind instead of living only in the profile shot. The Wings logo stays tonal grey on the ankle, debossed rather than printed, and the restraint there keeps the blue and red from fighting the rest of the shoe. Small thing, big difference.
The tongue tag carries the joke
Up close, the tongue label is light grey, and the Hare sits embroidered in red at its center, mid-flight.
Blue mesh lines the collar and red backs the tongue, and together with the white leather, that trio is the Tune Squad uniform translated into trim. None of it shouts from a distance. The details wait until someone is standing next to you, which feels right for a cartoon tie-in aimed at grown-up rotations. Even the laces get a spare set in fuzzy grey, bundled in the box, if you want the texture carried all the way through.
Even the box joins in
Special packaging seals the theme. The black box lid is covered in tonal Tune Squad doodles, Jordan 23 references and little court sketches, with the Hare mark glowing green and yellow at the center. Inside, the tissue paper is printed with character sketches, a Space Jam 30th Anniversary tag and lines like ‘The Tune Squad Wins.’ It’s the kind of box people keep on the shelf instead of breaking down for recycling, and Jordan Brand clearly knows it. Keep the box, wear the shoes.
Sizes, family pairs and the Low
Nike lists men’s sizes 3.5 through 18. The same design runs in grade school, preschool and toddler versions.
A Jordan 1 Low from the same Space Jam collection is live on Nike too, style code IV6045-451, working the low-top side of the drop for anyone who skips collars.
Price: $140
Where to buy: Nike
Most anniversary shoes settle for a special box and a story on the product page. This one moves the joke onto the shoe itself, then keeps the base quiet enough to wear once the nostalgia fades. At $140, with sizes showing across the run, it’s an easy yes for a rotation with room for a cartoon.
