Black Friday doesn’t start on Black Friday anymore. Amazon’s 12-day sale opens November 19, but the early deals are already out, and a few of the best ones won’t hold their price once the main event starts pulling traffic.
Every pick below comes from our own coverage over the past few weeks, and we re-checked each price today before it made the list. Each entry links our full piece on the product, with the specs, the context and the buy boxes. Start where your money stretches furthest.
1. Benchmade Mini Bushcrafter 165BK
The Benchmade Mini Bushcrafter 165BK is a 3.38-inch fixed blade in CPM-CruWear, a powder steel that shrugs off the kind of abuse that chips harder, more brittle edges. Carbon fiber scales keep it at 6.08 ounces, and the modular molded sheath carries how you want it to.

Knifeworks has it at $279.99 against a $425 list, a $145 cut. Amazon wants $340 for the same knife, so the Knifeworks route is the one to take. Oregon-made, with lifetime LifeSharp service on top. No knife deal in this guide beats it.
2. Seiko Essentials Chronograph SSB347
The Seiko Essentials Chronograph SSB347 runs a Calibre 8T63 meca-quartz movement in a 43.9mm case, with red and blue subdials doing the Pepsi thing on a budget. It isn’t the solar Prospex Pogue that sells for $750, and it doesn’t pretend to be.

Sam’s Club has it at $159, down from a $295 list. That’s 46% off a watch with 100 meters of water resistance and a real chronograph snap to the pushers. Membership gates the price. Amazon’s $199 listing is the fallback, and it’s still a fair deal.
3. Eufy Omni C28
Most robot vacuums mop with a pad that’s filthy by the second room. The Eufy Omni C28 scrubs its roller as it goes, then washes, dries and empties itself back at the dock. Clean water in, dirty water out, no swamp pad dragged across your floors.

At Amazon the C28 runs $459.99, down from $799.99. We covered it at $499.99 when it launched this fall, and the price has slid another $40 since. The 5-in-1 Omni Station carries a 3L dust bag, so the weekly ritual is just swapping water tanks.
4. Patagonia Super Free Alpine Jacket
The Patagonia Super Free Alpine Jacket is a 3-layer Gore-Tex ePE shell built for alpine weather, with a recycled 40-denier nylon face and a helmet-friendly hood. It’s the jacket Patagonia sells for $625. This week it sells for a lot less.

The women’s jacket in Amanita Red is $311.99, half price, in sizes XS through M. The men’s Clement Blue is the same $311.99, and the Sizzle Red runs $436.99. Award-winning shell, real Gore-Tex weatherproofing, and the single biggest percentage cut in this guide.
5. Apple Watch SE 3
Let’s be plain about the discount first. The Apple Watch SE 3 is $239.99 at Amazon, a whole $9 off its $249 list. Barely a deal.

The watch itself is the argument. This generation adds the Always-On Retina display and a sleep score to the cheapest Apple Watch, and it’s the one we’d hand a first-time buyer. Our full piece works through the whole range, up to the Ultra 3 at $649 with a real $150 cut.
6. Bose QuietComfort Ultra Earbuds
The Bose QuietComfort Ultra Earbuds pair Bose’s best noise cancelling with Immersive Audio that tracks your head, and CustomTune calibrates the sound to your ears every time you put them in. Quiet, Aware and Immersion modes cover the commute and the office alike.

Amazon has them at $279 against a $299 list, and the Moonstone Blue colorway dips to $274.99. Twenty dollars won’t change your month. It still beats paying full price for the earbuds we’d pick first in this class.
7. Ember Mug 3
The Ember Mug 3 holds your coffee at the temperature you set, on the mug or in the app, and this generation finally goes in the dishwasher. Top rack, no hand-washing ritual. The sliding lid comes in the box this time, too.

Amazon sells it for $99.99, down from $149.95 for the 14-ounce black version. A third off the mug that ends microwave trips for anyone whose coffee goes cold mid-morning. It will, daily.
8. GORUCK GR1 USA
The GORUCK GR1 USA is built in the United States from 1000D Cordura, opens flat like a suitcase, and hides a reinforced laptop compartment against your back. The Scars lifetime guarantee covers it for good. If it breaks, they fix it.

GORUCK has the 21L at $295 in three camo finishes, $100 under the $395 list. GR1s almost never go on sale, and the USA-built version goes on sale least of all. Twenty-five percent off this pack is the event, not the warm-up.
9. ASUS Vivobook 17
A 17.3-inch screen changes what a cheap laptop can do. The ASUS Vivobook 17 pairs that big NanoEdge display with an Intel Core 3 100U and a 512GB SSD, so spreadsheets, tabs and a film all fit at once without the squint.

The price is $449.99 at Amazon, $150 under the $599.99 list. Big-screen laptops with this much storage usually ask $600 and up. For a family machine or a dorm desk, this is the budget pick that doesn’t feel like one.
10. Casio G-Shock GM-5600YRA-8
Casio’s Fine Metallic series gives the square G-Shock a stainless bezel and a red LCD, and the GM-5600YRA-8 is the original shape wearing it best. Silicone band, 20-bar water resistance, and a battery that runs about five years.

Casio has it at $216, down from $270 for November. That’s 20% off a metal-clad 5600 that looks closer to a $400 watch than a resin one. The 2100 and 110 in the same finish sit at $232 in our full piece.
11. Skechers Arch Fit Summits Daily Flow
The Skechers Arch Fit Summits Daily Flow is a machine-washable slip-on built around the Arch Fit insole, the one with the APMA Seal of Acceptance. Engineered mesh, no laces to tie, and support that lasts a full shift on hard floors.

Amazon has it for $52.47, 30% off the $75 list, and it was the deepest cut in our Skechers roundup. Walking shoes are a driver category for a reason. At fifty-two bucks, this pair is why.
12. Pongbot Aura
A ball machine usually speaks one sport. The Pongbot Aura trains tennis, pickleball and padel from one 8.9 kg tower you can carry to the court in one hand. One sport activates at setup, the hopper holds 120 balls, and feeds run up to 100 km/h with spin you can dial in by drill.

Pongbot has the Aura at $599.99 for Black Friday, half off its $1,199.99 list, and the sale runs through December 6. The Aura S adds the Spotter dual-camera module and the coaching built on it at $799.99, down from $1,699.99. Our October guide walks through all four packages side by side.
13. xTool X1
Most laser buyers pick one lane and stay in it. The xTool X1 starts as a 55W CO2 cutter for wood, acrylic and leather, then grows by swapping laser sources instead of machines. Add the 20W diode galvo module and the same bed takes fiber, UV or MOPA modules after it, for metal engraving and work inside glass.

xTool sells the X1 from $3,399 for the Single CO2, $300 under its $3,699 regular price, with the CO2 and diode galvo version at $3,999. The X1 sits outside the store’s Black Friday tier discounts, so the launch price is the price. Our launch coverage lays out all five configurations and what each one costs.