Character-themed watches often rely on colorful straps, special graphics, and collectible packaging. While those details appeal to fans, they rarely change how the watch is used. Casio’s BABY-G collaboration with POP MART takes a different approach by giving owners two ways to carry the same timepiece.
Price: ￥16,500 (About $104)
Where to Buy: Casio
The Casio BABY-G x Baby Molly BGD-10KPM-7 works as a conventional digital wristwatch or a decorative bag charm. Its removable case fits into an included pink holder, while the display reveals Baby Molly’s blue eyes when the backlight is activated.
Part of the BABY-G+PLUS BGD-10 series, the collaboration combines POP MART’s character designs with Casio’s shock-resistant digital watch platform. Scheduled for release in Japan in November 2026, it is priced at ¥16,500 including tax in Japan.
Baby Molly’s personality appears throughout the design
Casio draws inspiration from Baby Molly, the younger version of POP MART’s MOLLY character, known for her yellow hair and large blue eyes.
The watch features a yellow resin bezel inspired by Baby Molly’s hair color, paired with a white strap decorated with Baby Molly illustrations. Pressing the light button reveals two blue eyes on the digital display, creating a playful reference to her face.
The strap depicts Baby Molly heading to kindergarten with her companion, Baby Tabby. Removing it reveals a graphic resembling her kindergarten name tag, another detail that may appeal to collectors.
Casio also engraves the MOLLY 20th anniversary logo on the case back, commemorating the character’s anniversary in 2026.
Rather than limiting the collaboration to printed artwork, Casio incorporates Baby Molly into the watch’s physical design and display illumination.
A removable case transforms the watch into a bag charm
The BGD-10KPM-7 uses the convertible construction introduced with Casio’s BGD-10K series.
Owners can remove the bezel and pass-through strap without tools, then place the center case inside the included pink holder. The holder has its own strap for attaching the watch to a handbag, backpack, or belt loop.
The digital display remains functional in either configuration, so the watch can still show the time when attached to a bag.
This arrangement gives owners flexibility depending on what they’re wearing or carrying. The wristwatch configuration suits everyday use, while the holder turns it into a decorative accessory without requiring a separate timepiece.
Casio also includes Baby Molly and Baby Tabby stickers for personalizing the holder. The company recommends keeping decorations off the watch itself and warns that stickers may peel or leave adhesive residue.
BABY-G durability remains part of the package
Despite its character-themed appearance, the BGD-10KPM-7 retains the shock-resistant construction associated with Casio’s BABY-G collection.
It also carries a 100-meter water-resistance rating, providing protection during everyday activities involving water. However, the rating doesn’t make it a professional diving watch.
The resin case measures 42.8 × 39 × 14.7mm and weighs approximately 33 grams. Mineral glass protects the digital display, while the supplied strap accommodates wrist sizes from 125mm to 180mm.
A replaceable CR1616 battery powers the watch, with Casio estimating approximately three years of operation under its specified usage conditions.
The durability and battery-life figures are based on Casio’s published specifications rather than independent testing.
Everyday digital functions remain intact
The Baby Molly edition includes the digital features found in conventional BABY-G watches.
World time covers 29 time zones and 30 cities, allowing users to check the time in different locations. A 1/100-second stopwatch supports elapsed-time and split-time measurements, while the countdown timer can be set for up to 24 hours.
Casio also provides five daily alarms, an hourly time signal, and a full automatic calendar programmed through 2099.
The LED Super Illuminator lights the display for two seconds with an afterglow. Beyond revealing Baby Molly’s eyes, it helps users read the time in darker environments.
Other features include selectable 12-hour and 24-hour formats and the option to mute button sounds.
Casio specifies an accuracy of ±30 seconds per month. These functions aren’t exclusive to the collaboration, but they make the watch useful for everyday timekeeping rather than simply serving as a collectible.
Is the Casio BABY-G x Baby Molly worth buying?
The Casio BABY-G x Baby Molly BGD-10KPM-7 is scheduled for release in Japan in November 2026, priced at ¥16,500 including tax in Japan. The Japanese listing does not specify U.S. pricing or availability.
The collaboration makes the most sense for buyers who appreciate POP MART characters or Casio’s colorful BABY-G designs. The removable case and included holder provide two ways to use the watch, while the anniversary engraving and character artwork add collectible appeal.
Its practical features are familiar, including shock resistance, 100-meter water resistance, and standard digital timekeeping functions. Buyers interested only in those specifications may prefer a regular BABY-G without the collaboration details.
Price: ￥16,500 (About $104)
Where to Buy: Casio
For Baby Molly collectors, POP MART fans, and anyone who enjoys character-themed accessories, the BGD-10KPM-7 combines a functional digital watch with a design that can be worn or attached to a bag. Its appeal comes from that flexibility and the character details rather than any significant advancement in watch technology.
