American watchmaker RGM says it’s done something no one else has managed: fire Snoopy’s likeness directly into a grand feu enamel dial. The Model 151 “Snoopy Flying Ace” turns the brand’s pilot-style 151 case into a tiny canvas for Charles M. Schulz’s WWI flying ace. It’s charming. And it’s proof that some of the most interesting watchmaking happening in the United States right now comes out of a small shop in Pennsylvania, not a boutique in Geneva.
Price: From $3,950
Where to Buy: RGM Watches
A Pilot Watch Built Around Snoopy’s Flying Ace Persona
On this watch, Snoopy appears in his familiar World War I flying-ace daydream: his red doghouse doubling as a fighter plane, with clouds worked directly into the dial’s surface around him. RGM believes it’s the first time the character has shown up on a genuine grand feu enamel dial, and the pilot theme lines up well with the 151 case family, whose thin bezel and generously sized dial opening were already built around aviation-watch proportions.
Snoopy’s Flying Ace routine has been part of the Peanuts strip since the mid-1960s, when Charles Schulz sent the beagle into imaginary dogfights against the Red Baron atop his doghouse turned Sopwith Camel. That mix of daydream and derring-do is exactly what RGM leans into here: a formal pilot’s watch dial that still finds room for clouds, a doghouse, and the character himself.
Grand Feu Enamel Craftsmanship
Making the enamel dial is a slow, layered process: enamel is built up coat by coat and re-fired in a kiln at high heat between each pass, which is what gives grand feu work its glassy depth and long-term durability. Rather than printing the artwork on top, RGM bakes Snoopy, his doghouse, and the surrounding clouds directly into that fired white surface. The dial itself steps down in two levels, with the artwork set into a sunken center that gives it visible dimension.
Grand feu enamel is a centuries-old technique, and it’s normally reserved for watches costing many times what RGM charges here. The appeal is durability as much as looks: unlike a printed or lacquered dial, fired enamel doesn’t fade or yellow with age, which matters if this is meant to be a watch worn for decades rather than kept in a box. Buyers who want the design without the enamel premium can opt for a matte light blue metal dial version carrying the same artwork at roughly half the price.
Case and Movement
At 38.5mm across, the case is machined from 316L stainless steel or CP-2 titanium, with a 20mm lug width and water resistance to 5 ATM (50 meters). It stands 9.9mm tall in the metal dial version and 10.6mm tall with the enamel dial; RGM machines the case at its home base in Mount Joy, Pennsylvania, then finishes each one by hand before assembly. Steel versions can be dressed up polished, brushed, or a blend of the two, though titanium sticks to a single brushed look. Hands are available in rhodium sword style or blued steel, both filled with Superluminova alongside the dial’s lume for readability in low light.
Powering it all is a Swiss-made RGM-Sellita SW300 automatic, beating at 28,800 vph across 25 jewels and finished with rhodium plating plus cotes de Geneve and perlage decoration; RGM rates its power reserve at 52 to 56 hours. It’s a well-proven third-party base caliber rather than one of RGM’s in-house movements, and leaning on it is likely one reason the watch stays well under five figures despite the hand-finished case and enamel dial. A Hirsch Performance strap, built from leather with a rubber lining, rounds out the package.
Part of a Broader Pilot Watch Family
This particular dial isn’t a standalone model. It sits inside RGM’s existing 151 lineup, which already includes several pilot-dial configurations such as the Professional Pilot with a date window, the Orange Pilot, and the Pro Aviator, each starting around $3,450 in stainless steel and $4,450 in titanium before any special dial work. RGM also offers a stainless steel bracelet for the 151 case separately, and left-handed versions are available for the no-date dial options across the lineup. The Snoopy dial effectively sits on top of that existing platform, which is why the case dimensions and movement carry over from the rest of the 151 family.
Pricing and Availability
Pricing splits cleanly in two: the matte light blue metal dial starts at $3,950 in stainless steel and $4,950 in titanium, while the white grand feu enamel version costs $8,950 in stainless steel and $9,950 in titanium. Both are available directly through RGM at rgmwatches.com.
Output at RGM stays small on purpose, somewhere around 400 pieces a year, with a good share of those built to individual order, so this is very much a direct-from-the-workshop purchase rather than something pulled off a retail shelf. RGM followed its May 2026 press release with a blog post in June 2026 sharing additional details and photos of the piece. Roland G. Murphy started the company in Mount Joy, Pennsylvania back in 1992, and over three decades it’s carved out a name for itself doing things the hard way, hand-guilloche work and movement production included, making it one of the sturdier pillars of the American watchmaking revival.
Why It Matters
RGM’s Snoopy Flying Ace lands at the intersection of pop culture and serious watchmaking, similar in spirit to Timex’s Tennis Snoopy Is More Than a Cute Reissue. It Captures Everything Fun About Collecting Watches, but aimed squarely at collectors willing to pay for hand-finished, American-made mechanical watches rather than a fun, accessible reissue. Where the Timex leans into nostalgia at an approachable price, RGM is betting that Peanuts fans and watch collectors overlap enough to justify an enamel dial priced up to $9,950, made in small batches in Pennsylvania. RGM isn’t alone in making that bet either: TG has also covered Citizen’s Toy Story Tsuno Chrono Watches Bring Woody and Buzz to Your Wrist, another case of a licensed cartoon character landing on a watch built for people who actually collect them.
Price: From $3,950
Where to Buy: RGM Watches
If grand feu enamel and a WWI flying ace beagle sound like your kind of watch, this is about as unique as it gets: a cartoon beagle rendered in centuries-old enamel, built by a watchmaker most of America has never heard of.
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