At Last!!!!!!!! My cry has been heard!
Not to be outdone by Dunkin Doughnuts, Starbucks is now getting into bed or…waking up…not sure which… with Keurig K Cup. Dunkin Doughnuts has announced that you can now purchase their coffee blend in the single serve K Cups designed for the Keurig Coffee Brewers. Earlier they launched a catchy ZING-esque advertising campaign : “Friends Don’t Let Friends Drink Starbucks”
Starbucks is fighting back with their new single serving in a K Cup outfitted for the Keurig coffee makers. One of which I have. One of which I have reviewed and find FABULOUS! (Insert Tim Gunn jokes here) Green Mountain Coffee Company could be the stock to watch. Not only do they offer Tully’s (a personal fave) coffee in single serving K Cups, but also a wide variety of other blends such as Newman’s Own, Emeril, Twinings Tea, Celestial Seasonings, the aforementioned Dunkin Doughnuts, Timothys, and Bigelow teas as well as Gloria Jean’s and their own Green Mountain coffee blends. Now Starbucks is coming on board with their K Cup which will be offered in Starbucks outlets along with the Keurig coffee makers. No word what will this do to sales of Sbux’s own Via single serve (read: manure in hot water) offerings.
What’s really odd (or telling) is that I’m reading that 80% of Starbucks brick and mortar customers do not own single serve coffee brewers. I applaud Starbucks for reaching out in this way.