See Through Toaster – Don’t Believe it Till You See it


Well I think this is legit.  While most postings for a see-through toaster make note that the designs are just concepts, I found the Magimix Vision see-through toaster (“coming to Williams Sonoma stores in Spring 2010”) on actual web sites, for sale as of right now. claims it has “more than 10 in stock” and Williams Sonoma‘s web site is also listing them now.  So it must be available.

Its street price has been touted at 300 dollars (US) and JohnLewis’ web site lists it as 190 pounds (UK).

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4 comments… add one
  • Chris May 1, 2010, 1:13 pm

    Glass-sided toasters have been around for more than 10 years. Get with the times.

  • E May 1, 2010, 10:03 pm


  • silvery January 13, 2013, 9:53 am

    Magimix claims in their website: “The world’s first see-through toaster for toast”. This is a LIE. I’ve owned the Black & Decker Arize for over 8 years now…

  • mescgroup January 14, 2013, 2:00 pm

    B&W’s is toaster oven, not a toaster

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