A Frame TV earns its wall space by passing for artwork when it’s off, and the 65-inch Frame Pro hides the evidence better than any of them. Its inputs live in a separate box that feeds the panel wirelessly, so nothing dangles under the frame.
Amazon has it at $1,347.95 today, which is $852.04 under the $2,199.99 Samsung charges in its own store. Against the listing’s $2,097.99 reference price, that’s 36% off a 2025 model.
It’s the flagship of Samsung’s Frame line, the one with the wireless box and the Neo QLED panel the standard Frame doesn’t get.
The cut is on the 65-inch, and the Pro also comes in 75 and 85 inches.
Samsung 65-inch The Frame Pro (LS03FW)
Neo QLED panel with an anti-glare matte finish · Wireless One Connect box included · Slim Fit Wall Mount in the box
Price: $2,097.99 $1,347.95 (save $750.04, 36% off)
Where to buy: Buy on Amazon
The cables are gone
Every source you own plugs into the Wireless One Connect box instead of the TV. Your console, streamer and cable box sit in one place, and the box beams the picture to the panel from up to 10 meters away in the same room, at up to 4K and 144Hz. The box carries four HDMI ports, one of them eARC for a soundbar, plus Ethernet and USB.
Two catches ride along. The panel and the box each need their own power, so one cord still runs to the TV itself, and Samsung warns the wireless link struggles through obstructions and won’t work properly from inside a closed metal cabinet. An open or glass-front console is fine. A steel cabinet isn’t.
What makes it the Pro
The panel is Neo QLED, where the standard Frame runs a plain QLED screen. Quantum Mini LEDs handle the backlight, and the matte finish over the top kills the reflections that give most TVs away in a bright room.
The NQ4 AI Gen3 processor runs the upscaling and motion work, a generation ahead of the Gen2 chip in the standard Frame.
Color is Pantone Validated, which counts double on a set that spends half its life pretending to be a print. The Slim Fit Wall Mount comes in the box, and the set hangs nearly flush against it.
On a stand, the feet adjust up to 25mm, enough to slide a soundbar underneath. The panel itself runs 57.4 inches wide, so measure the wall before you fall for the idea. The SolarCell Remote charges off sunlight and room light, which ends the drawer full of dead batteries.
Art Mode is the second job
Off duty, the set runs Art Mode, and the Art Store holds more than 3,000 works, and the free Streams tier rotates 30 refreshed pieces a month without a subscription.
The full store runs on a subscription, with the first two months free if you sign up monthly. A brightness sensor keeps adjusting the artwork to the room’s light as the day moves,
A motion sensor switches it off when the room empties.
Your own photos reach the screen through the SmartThings app, with 5 mat layouts and 16 mat colors to frame them.
Samsung 65-inch The Frame Pro (LS03FW)
Art Mode with 3,000+ works in the Art Store · NQ4 AI Gen3 processor · SolarCell Remote
Price: $2,097.99 $1,347.95 (save $750.04, 36% off)
Where to buy: Buy on Amazon
Buy it if your living room wall is the one place a black rectangle doesn’t belong and your gear can sit in the same room as the panel. At $1,347.95, the premium buys the cleanest install Samsung sells.
Skip it in a dedicated dark room, where the matte art panel stops paying you back and the money belongs in screen size instead.
