Casio and A.P.C. are back for round two. The French label has added two watches to the Casio Vintage line, both built on the AQ-240, and both go on sale November 17 at casio.com, G-SHOCK stores and A.P.C. stores. Silver with a deep green dial runs $110. The full gold-tone version is $135.
The Casio Vintage line is where Casio keeps its retro shapes, the watches that look pulled from a dresser drawer. An A.P.C. version was always going to be an exercise in restraint.
The shape has a lineage. Casio built the AQ-240 on the AQ-230’s simple, slightly rectangular look, then curved the bezel top and softened the edges around the case.
Standard versions of the watch come in silver and a blue-green dial, plus a gold-tone option of their own. The collaboration’s green runs deeper and darker than the standard blue-green, and that difference is most of the story here.
The AQ-240 is Casio’s soft-edged take on its own back catalog. Analog hands carry the top of the dial, a digital window sits at 6 o’clock, and the case rounds off the rectangle. We covered the standard $70 version last year and liked how much older it looks than it is.
Casio AQ240EAC-3A (Silver/Green)
Rounded-square ana-digi case · Deep dark green sunray dial · A.P.C. logo on the dial and buckle
Price: $110
Where to buy: Buy at Casio
The silver one wears the green dial
The AQ240EAC-3A pairs a silver-tone case and bracelet with a deep dark green dial, finished with a sunray brush that shifts as the light moves. Slim metallic indexes ring the edge. The A.P.C. name prints small under the Casio logo, and that restraint is the whole pitch.
The branding stays quiet everywhere else too. A.P.C.’s logo stamps the buckle, and the label’s guitar and dagger motif is engraved on the case back, where only the wearer sees it. Nothing on the dial shouts collaboration.
Green does most of the work here.
Under the fashion layer, the daily kit stays simple. The metal band uses oblong horizontal links and adjusts without tools. Dual time keeps a second city on the window. Water resistance covers weather and washing up.
Gold, head to toe
The AQ240EGAC-9A takes the same case and goes all in on gold tone, case, dial and bracelet. It reads dressier than the silver watch and warmer than most gold-tone Casios at this price. Casio says both versions pair well with minimalist wardrobes and denim, and the gold one is the better test of that claim.
Look closer and the dial is a pale champagne sunray, lighter than the case around it. In daylight the watch reads almost two-tone, even though every part wears the same finish.
The $25 step over the silver watch buys that finish and nothing else. Same layout, same window at 6, same engraved case back.
Round one went digital
This is the pair’s second watch together. The first collaboration, in 2024, started from the A1000, Casio’s slim digital with an octagonal case and a mirrored dial. Silver and gold again, the same guitar and dagger on the case back. That one stayed a digital purist’s piece. Moving the collaboration to an ana-digi widens the audience a lot.
A short film about slowing down
The launch comes with a short film, “A Day with A.P.C. and Casio,” directed by Kersti Jan Werdal. It follows hands and wrists through an ordinary day, the time stamped in the corner of each frame. A finger points at a fish on ice at 10:50 a.m. Two wrists share a café table at 3 p.m. The day ends at 3:50 on the silver watch, a sleeve pulling back. The film plays below.
The film fits the label. A.P.C. is Jean Touitou’s label, founded in 1987 and built on raw denim and clothes that skip logos. An Interaction, the name A.P.C. gives its collaborations, works the same way here. The watch stays a Casio first.
Against the $70 standard AQ-240E, the premium buys the dial finish, the buckle stamp and the engraved case back. Nothing inside changes. That math won’t work for everyone, and it isn’t meant to. These are fashion watches wearing a very good $70 Casio underneath.
Casio AQ240EGAC-9A (Gold)
Gold-tone case, dial and bracelet · Sunray finish · Guitar and dagger motif engraved on the case back
Price: $135
Where to buy: Buy at Casio
No app. No charging cable. No notifications. Just the time, told twice.
Both land November 17, right into gift season, at prices that keep them an easy yes. The green dial is my pick. It has the vintage find look without the vintage find hunt.
