Most soundbars are black rectangles that ask the room to work around them. Knit Sound, a new audio brand out of Ada, Michigan, built its first product the other way around. The Knit Form is a fully integrated Dolby Atmos soundbar wrapped almost entirely in knitted fabric, and it looks closer to a piece of upholstery than a piece of electronics.
Under the fabric sits a real home theater system: true 5.1.2 Atmos from 14 channels of Class D amplification, dual subwoofers built into the bar, and a center voice array aimed squarely at dialogue. Form sells for $999 starting today, and only through Knit’s own store.
Knit Form
5.1.2 Dolby Atmos · 14 channels of Class D amplification · dual built-in subwoofers
Price: $999
Where to buy: Buy at Knit Sound
The fabric is the design, not a cover
The wrap is called Threadform, a performance textile Knit developed with a fourth-generation European textile mill. It went through round after round of refinement for color depth, durability, and acoustic transparency, because a fabric that muffles the drivers under it would sink the whole idea. There’s no grille to pop off, no hard shell to scratch, and no seam running down the front. The shape stays soft and rounded from end to end.
Five colorways carry the furniture idea further: Cloud White, Slate Black, Pebble, Sandstone, and Ember.
The color isn’t a grille swap, either. Each colorway changes the whole bar, caps included, so the choice happens once, at checkout, like picking a sofa fabric.
Knit’s list of refusals fills in the rest of the brief: no sharp industrial shapes, no nest of wires, no cameras, no tracking, no throwaway hardware.
Fourteen channels, no separate subwoofer
Plenty of fabric-first speakers turn out to be lifestyle products with modest output. Form’s spec sheet argues otherwise. Fourteen channels of Class D amplification drive the 5.1.2 layout, the dual built-in subwoofers handle the low end without a separate box taking up floor space, and the center voice array keeps dialogue forward instead of buried under the effects track.
Size sets the room it suits. At 46 inches wide and 3.5 inches tall, Form is built for TVs 55 inches and up. It sits on a credenza or mantel, or mounts beneath the TV on Knit’s flush wall bracket, sold separately for $79. Day to day, there’s no second remote to learn: the TV remote you already use runs the bar.
Your TV stays the hub
Knit stripped the connection story down to one cable. An Ultra High Speed HDMI cable comes in the box, Form connects over eARC or ARC, and it works automatically with the TV remote you already own. There’s no separate network setup, because the set stays the hub: movies, shows, and sports from its built-in apps pass through that single connection, and so does music cast to the TV over AirPlay, Google Cast, or Spotify Connect.
Phones and tablets can also reach the bar directly over Bluetooth 5.3. At night, Form broadcasts its audio over Auracast to compatible headphones and hearing aids, so one listener gets full volume while the room stays quiet.
The Knit app covers the rest: sound settings, four sound modes, spatial modes, over-the-air updates, and the dialogue tailoring that lets viewers push voices further forward.
Built by people who used to sell the other kind
Founder and CEO Joel Sietsema spent two decades in performance audio, most recently as a senior product and brand leader at Sound United, parent of Denon and Marantz, through its growth to a $1 billion exit. His origin story for the company is domestic. He’d bring new speaker concepts home, and his wife, an interior designer by trade, wanted every one of them hidden.
Brand Foundry Ventures and interior designer Nate Berkus read the room the same way, joining as strategic investors and advisors. The details show their influence. There’s no logo on the front of the bar, and the status lights switch off while you watch, so nothing glows under the screen during a dark scene.
Underneath sits Ada, Knit’s Adaptive Design Architecture, the platform meant to keep the hardware current through software rather than replacement cycles. It’s the same thinking as the free updates: the bar you buy is the bar you keep.
What $999 buys, and what it doesn’t
Form is on sale now at knitsound.com for $999, with free ground shipping to the 48 contiguous states and a 30-day trial at home. That’s Sonos Arc Ultra money, spent very differently. Where the Arc Ultra route chases output and ecosystem, Form spends the same money on disappearing into the room, on one-cable setup, and on leaving the floor clear of a subwoofer. That puts it against the strongest one-box bars on the market, not the budget field.
The trade cuts the other way for system builders. Knit lists no expansion path to rear speakers or a bigger add-on sub, so anyone who wants to grow a setup piece by piece should start with separates. Our recent roundup of soundbars under $500 covers that more flexible end of the market.
Knit Form
5.1.2 Dolby Atmos · 14 channels of Class D amplification · dual built-in subwoofers
Price: $999
Where to buy: Buy at Knit Sound
For a living room where the bar sits in plain sight all day, though, Form is the first soundbar in a while built for the hours when nothing’s playing. If that’s your room, this is the one to hear first.
