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Casio ABL-100 Gets Two Quieter Vintage Colors

Casio ABL-100WE-7A grey and navy

Casio’s smartest Vintage watch is about to get less flashy. Casioblog reports that two new ABL-100WE models are expected this July, one with a navy dial and one with a grey dial. That sounds like a tiny update until you remember what the ABL-100 is: a square Casio Vintage watch that adds Bluetooth time sync […]

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The Retro-Futuristic Watch That Traded Steel for Titanium and Gained a Second Time Zone

Marlin Jet Titanium Automatic GMT

You have been trained to tune out watch “upgrades,” and most days you are right to. A new dial color, a fresh strap, a slightly larger case, and the marketing copy still promises a new era you will never actually feel on your wrist. Titanium and a second time zone break that pattern, because you

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The $495 Seiko Everyone Will Try to Buy Tomorrow Morning

Rowing Blazers x Seiko Pre-order

Rowing Blazers and Seiko are reviving one of their most requested collaborations, and this time you get to choose a side. Two new versions of the Seiko 5 Sports Rally Diver launch Thursday, July 9, at 11am ET on the Rowing Blazers and Seiko websites, priced at $495 each and capped at 2,500 numbered pieces

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Citizen’s New Limited Watch Wears Japan’s Ancient Victory Colour

Citizen's Indigo Victory Color Washi Dial Watch 2

Citizen just pulled the cover off one of its most understated watches in recent memory. The CITIZEN AQ4094-58L is a limited edition built around an indigo washi paper dial dyed in kachi-iro, the deep blue that Japan has long tied to victory. It also marks 50 years of Eco-Drive, Citizen’s proprietary light-powered technology, and only

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The G-SHOCK Square That Splits Everyone Who Actually Wears It

Casio G-Shock DW-5600MNC-8A2 F

A square G-SHOCK with a fabric strap shouldn’t cause this much debate. The Casio G-SHOCK DW-5600MNC-8A2JF does, because it takes the familiar DW-5600 shape and swaps the usual resin band for a stretchy cloth loop with a FIDLOCK magnetic mechanical clasp. That makes it more than another color drop. It’s a stock story for buyers

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This First-Time GMT Does One Thing Better Than Most Cheap Travelers

Split GMT Blue

A new microbrand GMT doesn’t earn attention just because it has a fourth hand. The Split GMT is interesting because it starts with a real travel watch job: jump the local hour hand when you land, keep home time visible, and wear something that doesn’t look like another office-safe steel sports watch. 🛒 Split GMT

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Citizen Put a Real-Time Map of 452 Stars on This Watch’s Dial

Citizen Campanola AO1032-03L Function

Most watches tell you the time. Citizen’s newest one tells you where the stars are. Price: ¥363,000 ($2,262) Where to Buy: Casio Japan The brand’s luxury division, Campanola, has revived one of its most quietly astonishing ideas, a wristwatch that carries a rotating map of the night sky, to celebrate the 40th anniversary of the

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Casio’s Lightest Pro Trek Yet Goes Fully Analog With the PRJ-01

Casio Pro Trek PRJ-01

If you have ever liked the idea of an outdoor watch but not the wrist computer that usually comes bolted to it, the Pro Trek PRJ-01 is built for you. Most rugged watches now pile on GPS, phone notifications, a stack of sensors, and yet another screen to charge, and that is exactly the part

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Citizen’s New Spider-Man Eco-Drive Hides Its Best Trick in the Dark

Citizen AW1437-61W Marvel Spider-Man Images

Citizen’s latest Spider-Man watch is the kind of collaboration that only makes sense if the dial does something you can’t get from a normal Citizen Eco-Drive. The new AW1437-61W does. In daylight, it’s a comic-style Spider-Man scene on a dark bracelet watch. In the dark, the whole mood changes into a green luminous outline with

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The Best Upgrade on Citizen’s Bright New Dive Watches Is the Part You Can’t See

Citizen Promaster Marine BN0265, BN0266, BN0267, and BN0268 lineup

Most “new” dive watches are the same watch wearing a different strap. A brand rolls out fresh colors, calls it a launch, and counts on nobody looking past the marketing shots to the movement inside, which often hasn’t changed in years. That sets up the only test that matters for a color-drop diver: whether anything

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TAG Heuer’s Most Affordable Watch Just Became a $6,300 Gulf Collectible

TAG Heuer Formula 1 Chronograph x Gulf Where to Buy

Gulf Livery Lands on TAG Heuer’s Entry-Level Racer TAG Heuer’s Gulf Oil collaborations usually land on the Monaco, the square-cased icon Steve McQueen made famous. This time, with the new TAG Heuer Formula 1 Automatic Chronograph x Gulf, the blue and orange stripes run across a mechanical Formula 1 for the first time, the line

TAG Heuer’s Most Affordable Watch Just Became a $6,300 Gulf Collectible Read More

Can Chinese Haute Horlogerie Finally Earn a Seat Beside Switzerland?

Peacock Haiyi Tourbillon Yu Limited Edition

The easy answer is no. The more useful answer is that we keep judging the passport before we judge the watch. Price: $3,499 Where to Buy: Peacock That’s what makes the Peacock Haiyi Tourbillon Yu Limited Edition interesting. Not because it turns China into Switzerland overnight. It doesn’t. Not because every collector should suddenly forget

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8 New Seiko Watches for the Brand’s 145th Anniversary

Seiko Turns 145 and These Are the 8 New Watches Celebrating It

Seiko turns 145 in 2026, and it’s marking the milestone the way it always marks the big ones: with a release wave that runs from a $385 field watch all the way up to a titanium GPS chronograph that costs nearly $3,000. The thread tying them together is history. Seiko built Japan’s first wristwatch in

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Casio Put All 30 Pokémon on This G-Shock’s Band

Pokemon Casio GA-110PKM-7A Image

Casio’s marking Pokémon’s 30th anniversary with a G-Shock that any 90s kid will clock from across the room. The GA-110PKM-7A leans hard into the original 1996 games, pulling the red, blue, and green palette straight off the era that started it all. It’s the kind of piece that’s built as much for the nostalgia hit

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When a Digital Watch Stops Looking Like a Gym Accessory

Skagen Mellem Stainless Steel Digital Watch for Men

Digital watches spent years stuck in two camps. One is the rugged resin slab built for trailheads and gym timers. The other is the retro reissue chasing a 1980s memory on a tiny steel bracelet. Almost nothing sat in between, which is strange, because that quiet middle is where most people actually want to live.

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This Made-in-Japan G-Shock Glows Like a Tokyo Bar at Night and It’s Only $190

Casio AKA-CHOCHIN-G-SHOCK Where to Buy

Casio recently dropped one of the most striking DW-5600 variants in years, and it’s pulled straight from the glow of Japan’s late-night streets. The new DW-5600AKA-4, known as the Aka-Chochin G-Shock, takes the red paper lantern that marks Japan’s taverns and wraps that warmth around the toughest digital watch shape ever made. It’s built in

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8 Swatch Bestsellers Worth Every Penny

8 Swatch Bestsellers Worth Every Penny

Swatch is having a moment. The Royal Pop, its Audemars Piguet collaboration, landed in May 2026 and sent fans queuing outside boutiques around the world, sold out in hours, and pushed resale prices past $3,000. That kind of frenzy is a good excuse to take a second look at what Swatch does the rest of

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5 Tissot Watches on Prime Day 2026, Starting at $186

5 Tissot Watches Worth Buying on Prime Day 2026 - AI Generated Image

Tissot doesn’t usually show up at the top of Prime Day watch lists, but it probably should. The brand makes Swiss-made watches at prices most Swiss brands won’t touch, and Prime Day is one of the few times Amazon actually moves the needle on Tissot’s catalog. These five picks span Swiss automatics, a retro digital,

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8 Colorful Alternatives to the AP x Swatch Royal Pop

8 Colorful Alternatives to the AP x Swatch Royal Pop

Most plastic tribute watches treat bright colors as an excuse to ignore build quality. They deliver the loud aesthetic of a collaboration drop, but the actual wearing experience feels like a toy. One month after the AP x Swatch Royal Pop launch, many of you still haven’t secured the pocket watch or simply refuse to

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