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Starbucks holiday merch 2026 brings Bearista cups from $14.95 and the glass cup back on Dec 1

Starbucks Owala Bearista water bottle with the Bearista plush bag charm, glass Bearista ornament and double-wall Bearista glass mug
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Starbucks put its 2026 holiday collection on shelves this week, and the whole thing orbits one bear. Bearista is back on bottles, tumblers, mugs and a plush charm, and the drop is live at select U.S. coffeehouses while supplies last. Here’s the lineup, the prices, and the three dates still coming.

This drop doesn’t work like a normal online launch. Starbucks is running this collection through its coffeehouses, so there’s no cart to camp on for the collab pieces. Stock is different at every store, everything sells while supplies last, and a picked-over shelf at one location just means trying the next one. Check the merch wall the next time you’re near a Starbucks and ask at the counter if the bear stuff isn’t out front. Shelves get picked from the front, and the good pieces hide.

The Bearista lineup

Bearista has been Starbucks’ holiday bear since 1997, and this year he covers the whole collection. The headline piece is the Owala Bearista Water Bottle, a 24oz FreeSip covered in an allover Bearista print for $34.95. It’s a real collab, Owala’s bottle wearing the bear head to toe, and the printed bottles are always the first thing gone from the shelf. If this is the one you want, don’t wait for the weekend.



Price: $34.95
Where to buy: Starbucks

The rest of the Bearista line:

PiecePrice
Bearista Bow Tumbler, 13oz stainless steel with a bow lid$29.95
Bearista Stainless Steel Cold Cup$27.95
Espresso Mug and Snowglobe Gift Set$22.95
Holiday Ceramic Mug$19.95
Double-Wall Glass Mug, Bearista figure sealed inside$16.95
Glass Bearista Ornament$16.95
Bearista Plush Bag Charm$14.95

The small stuff is where my money goes first. The full Bearista run spans $14.95 to $34.95, and every piece is in coffeehouses only, while supplies last.

Starbucks Bearista Bow Tumbler with the Holiday Ceramic Mug and the Espresso Mug and Snowglobe Gift Set
The Bearista Bow Tumbler, Holiday Ceramic Mug and Espresso Mug and Snowglobe Gift Set. Photo: Starbucks

The rest of the shelf

Bearista isn’t carrying the season alone. The second Owala collab is the Pink Owala Shimmer Water Bottle, a 24oz bottle with a sparkly pink finish for $32.95. The Peppermint Mocha collection is red and white, led by a Glass Christmas Tree Cold Cup at $32.95. Beyond the themed lines there’s a Stainless Steel Jade Color Handle Tumbler, 16oz for $29.95, and a Ceramic Striped Espresso Cup for $12.95.




Starbucks Pink Owala Shimmer water bottle held in hand
The Pink Owala Shimmer Water Bottle. Photo: Starbucks

The Holiday Village collection is four Pike Place pieces:

PiecePrice
Village Piece, ceramic coffeehouse$29.95
Ceramic Mug$24.95
Snow Globe$24.95
Glass Garland Mug$19.95

If you want the bottle without the bear hunt, the regular Owala FreeSip is the same 24oz bottle with the same sip-or-swig spout, and the Shy Marshmallow colorway is $24.00 on Amazon right now, down from $29.99. That’s $10.95 less than the Bearista print for the same bottle. No print, no line, no early morning shelf check.

Price: $24.00
Where to buy: Amazon

Three more dates to know

If your store’s shelf is already picked over, three more drops are still coming. On Nov. 10, the Glass Bearista Cold Cup Surprise Box Edition lands in U.S. coffeehouses. Every box hides one mystery cold cup design, and Starbucks is keeping the designs and the price under wraps until it drops.




Nov. 17 is the big day. It’s Red Cup Day, so any handcrafted holiday drink you buy at a participating store comes with a free collectible reusable red cup, while supplies last. The Winter Wonderland collection lands the same day, all cool tones and quilted textures, which makes the 17th the morning to go early and stay patient.

And then there’s Dec. 1. The original Bearista Glass Cold Cup comes back to select coffeehouses. Starbucks calls it the design that started the frenzy. It sold out everywhere last year and popped up at resale prices, so treat Dec. 1 like a launch day, not an errand.

The original Starbucks Bearista Glass Cold Cup filled with iced coffee, held in hand
The original Bearista Glass Cold Cup, back on Dec. 1. Photo: Starbucks

Price: $34.95
Where to buy: Starbucks

I’m grabbing the ornament and the Owala bottle this week before the first wave thins out, and my Dec. 1 alarm is already set. The bear only does this once a year, and the shelf never stays full for long.






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