Columbia Sportswear turns clothing tags into survival tools

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You know those tags on your new clothes that you immediately rip off and throw in the garbage as soon as you get home? You won’t want to do that when you buy gear from Columbia Sportswear. The outdoor gear manufacturer is turning the paper tags that traditionally include washing and garment care instructions into wilderness survival tools that are made of stainless steel. Each steel tag is perforated so the parts can be broken out to then assemble into each individual tool. The tools include a sewing kit, fishing tool, sextant, handsaw, purifier, and a sundial. Each tool comes with a link to a video that will teach you how to use it properly. This all sounds very cool, but there is one big caveat… The survival tags are currently only available on products being sold through Columbia’s flagship store in Istanbul Turkey and there is no word if and when they might show up here in the US. Still a very cool idea and hopefully we’ll see these tags on Columbia products here soon.

Posted in: News, Outdoor Gear
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