will.i.am + Coca-Cola + Misfit = EKOCYCLE Field Band

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Misfit has just announced the EKOCYCLE Field Band, the result of a partnership with the Coca-Cola Company and will.i.am, for a new accessory for their popular Misfit Shine activity tracker. These wrist straps are made from 100% recycled PET plastic bottles and features a snap in mount for the Misfit tracker and an adjustable strap. The EKOCYCLE Field Bands will be available in several colors and will be priced at $49.99 each or $99.99 for a pack of three straps. I think the price is way too high for just a wrist strap that is made from recycled materials, considering that the tracker itself is only $99.99. For more info on these new straps, visit Misfit.com

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